Pavneet Gill

Adobe Analytics Developer with 3 years of hands-on experience in implementing and managing Adobe Analytics using Adobe Launch across 50+ websites. Strong expertise in end-to-end tagging implementation, rule configuration, data elements, and event-based tracking aligned with business requirements. Experienced in migrating implementations from AppMeasurement.js to AEP Web SDK, ensuring scalable and future-ready data collection.

Skilled in building Adobe Analytics dashboards and generating insightful reports for multiple websites and stakeholders. Hands-on experience in implementing OneTrust cookie consent banners to compliant, consent-based tracking. Proficient in testing and validating implementations using Adobe Experience Platform Debugger and Omnibug to ensure data accuracy and reliability.

Advanced App Application Analyst at ROCHE (2025-10 – Present)

Advanced App Application Analyst at ACCENTURE (2023-01 – 2025-09)

Advanced App Application Associate (till May 2024), then promoted to Advanced App Application Analyst (May 2024 - Sep 2025)

• Built and maintained business dashboards in staging and production environment, enabling data-driven decision making
• Conducted comprehensive website validation to ensure data accuracy, tracking consistency, and optimal performance
• Administered user access to report suites and dashboards, improving data accessibility while maintaining security controls
• Led event mapping implementation across multiple websites for centralized datalayer migration, ensuring standardized tracking
• Delivered knowledge transfer sessions and created comprehensive documentation for business stakeholders based on Adobe Analytics
• Conducted end-to-end analytics testing for both migrated and newly launched websites using tools, covering pre- and post-go-live phases using Omnibug and AEP Debugger
• Verified proper rule execution and ensured accurate tracking calls were captured via browser network tools
• Collaborated with development teams to maintain, troubleshoot, and enhance the data layer implementation
• Implemented OneTrust consent banners across multiple websites using Adobe Launch to ensure compliance with privacy regulations
• Improved application performance and reliability by debugging existing code and resolving functional issues across various pages

Advanced App Application Analyst at ASTELLAS (2023-05 – 2025-09)

Advanced App Application Associate (May 2023 - May 2024), then promoted to Advanced App Application Analyst (May 2024 - Sep 2025)

• Built and optimized business dashboards across staging and production environments to drive actionable insights
• Engineered tracking solutions using Adobe Launch by creating data elements and rules
• Defined and mapped eVars, props and events in Adobe Analytics to standardize data collection across platforms
• Migration of adobe analytics from app measurement to AEP WebSDK

Bachelor's Degree – SILICON INSTITUTE OF TECHNOLOGY (2018 – 2022)

High School – DAV PUBLIC SCHOOL, UNIT-8 (2015 – 2017)

Primary Education – VIMALA CONVENT SCHOOL (2015)