Payal Mantri

Results-driven Meta Ads Executive with hands-on experience in planning, executing, and optimizing paid social campaigns across B2B and B2C industries, including Real Estate, E-commerce, Sportswear, Hospitality, and Entertainment. Skilled in driving lead generation, online sales, brand awareness, and customer acquisition through data-driven Meta Ads strategies.

Meta Ads Executive - Triva Digital - Remote Job

(2024-06)

• Managed campaign objectives including Sales, Lead Generation, Messaging, Traffic, and Brand Awareness, optimizing for conversions, ROAS, CPL, and customer acquisition.
• Conducted market research, competitor analysis, audience research, and customer persona development to build high-performing advertising strategies.
• Wrote high-converting ad copies, primary text, headlines, CTAs, landing page content, and image ad copy tailored to each campaign objective.
• Created landing page wireframes and content scripts to improve user experience and increase conversion rates.
• Utilized AI tools including ChatGPT, Gemini, and Lovable to accelerate content ideation, ad copywriting, landing page copy, creative concepts, and campaign planning.
• Set up and managed Meta Pixel, conversion tracking, custom conversions, retargeting audiences, lookalike audiences, and event optimization.
• Performed A/B testing on creatives, ad copy, audiences, placements, and campaign structures to improve CTR, reduce CPC/CPL, and maximize campaign performance.
• Monitored campaign performance through Meta Ads Manager, analyzing KPIs such as Reach, Impressions, CTR, CPC, CPM, Frequency, Cost per Result, ROAS, CPL, Purchases, and Messaging Conversations.
• Prepared weekly and monthly performance reports with actionable insights and optimization recommendations.
• Collaborated with graphic designers, video editors, and content creators to produce high-performing static, carousel, and video advertisements.
• Supported Google Ads campaigns through keyword research, competitor analysis, and ad copy creation for Search campaigns.

SEO Executive - Reyan Digital - Hyderabad

(2023-08 - 2024-04)

• Worked on SEO for a blog and informational website, helping grow organic traffic through strategic content and keyword planning.
• Conducted keyword research and competitor analysis to identify content gaps and high-ranking opportunities.
• Optimised blog posts and pages with proper meta tags, headings, internal links, and image SEO for better visibility.
• Assisted in on-page SEO.
• Helped optimise the site structure and implemented SEO-friendly URLs and schema markup for better indexing.
• Used Google Analytics and Search Console to monitor traffic and performance, and created basic SEO reports to guide improvements.
• Kept website content and links updated for maximum optimisation and search engine rankings.

Digital Marketing Intern - Digital Medha - Hyderabad

(2023-01 - 2023-06)

• Supported the planning, setup, and monitoring of Facebook and Instagram ad campaigns for various objectives—brand awareness, traffic, lead generation, and conversions.
• Assisted in creating ad copy, selecting creatives, and setting audience targeting based on demographics, interests, and behaviour.
• Monitored daily ad performance through Meta Ads Manager, analysing key metrics like CTR, CPC, reach, and conversions.

Content Writer Intern - Techcodey - Remote

(2022-08 - 2022-09)

• Wrote 25 informative blog and listicle articles on technology, startups, business, and social media.
• Published them on WordPress while applying on-page SEO strategies.
• Several articles ranked on Page 1 of SERPs.

Bachelor of Commerce & Computers - Satavahana University (2022)