Pearl Maniar

Junior marketing professional with practical experience in YouTube content management, SEO, and performance tracking. Managed five YouTube channels and contributed to the growth of a channel that earned the YouTube Silver Creator Award milestone. Experienced in collaborating with creative teams to optimize content and improve audience engagement.

Passionate about brand storytelling and eager to build a career in brand and campaign marketing, with a particular interest in the luxury and lifestyle sector.

Jr. Marketing Executive at EFG Digital LLP (2025-04 – 2025-09)

• Managed content strategy and scheduling for 5 YouTube channels, coordinating upload calendars and distribution plans.
• Helped one channel reach the YouTube Silver Play Button (100K+ subscribers) through consistent SEO and content optimization.
• Tracked view counts, watch time, and audience growth using analytics tools to guide content decisions.
• Applied SEO best practices to video titles, descriptions, and tags, improving discoverability across channels.
• Partnered with designers to produce thumbnails and visual assets aligned with channel branding.

Freelance Social Media Manager at PhotographerJI (2025-09 – 2025-10)

• Independently managed Instagram and LinkedIn for a boutique interior design photography studio, owning content planning, creation, and publishing.
• Edited and posted one Instagram Reel daily alongside three interior-design photographs, sustaining a consistent daily cadence for two months.
• Grew Instagram followers by ~35% (223 to 300) through consistent posting, engagement, and platform-tailored captioning.
• Built a weekly content calendar across themes, caption angles, and hashtag strategy to keep output organized and on-brand.

Bachelor of Business Administration in Business Administration – Nagindas Khandwala College (2022-06 – 2025-06)