Piyush Kalia

Email Marketing Executive with 4+ years of experience in performance marketing, specializing in email marketing automation, responsive templates, and analytics. Proficient in tools like Journey Builder, Automation Studio, Email Studio, SQL, HTML, and CSS with a proven track record of managing multi-country campaigns and optimizing marketing workflows. Looking for opportunities that align with Marketing Automation and Campaign Management.

Salesforce Marketing Cloud Email Sr.Executive at Ziff Davis Performance Marketing (2021-11 – Present)

• Designed and executed email marketing campaigns with Automation Studio, Journey Builder, Content Builder and other Salesforce Marketing Cloud tools to enhance campaign performance by 20%.
• Created mobile and web-friendly responsive email templates, dynamic emails, and landing pages that increased user engagement by 22%.
• Conducted A/B testing and analyzed campaign performance using SQL, HTML, CSS and analytics tools to optimize open rates and click-through rates up to 20%.
• Created and maintained cloud pages, survey pages and UTM tracking to enable accurate performance measurement and reporting through both Google Ads and Google Analytics.
• Designed and implemented marketing assets leveraging tools like Photoshop, Adobe, Canva to reduce content creation time for each campaign by 2 Hours.
• Designed and applied REST and SOAP API integrations in Salesforce Marketing Cloud to automate data synchronization, triggered sends, and custom Marketing workflows.

Email Marketing Executive at Arkentech Solutions (2021-08 – 2021-10)

• Managed multi-country e-mail campaigns in the field of digital marketing domain, achieving 23% improving campaign delivery rates.
• Executed end-to-end email marketing campaigns using tools such as Benchmark, Gmass, BeeFree, IBM Acoustic, CDM, Sendinblue, Mailchimp, Hubspot.
• Ensured cross-browser compatibility and optimization of email templates by utilizing tools such as Email on Acid and Litmus, reducing testing time by ½ hours.
• Conducted data mining and Account-Based Marketing to enhance audience segmentation and personalization by improving lead conversion rates by 20%.
• Monitored KPIs and led initiatives to enhance campaign performance, reducing drop-off rates by 15%.

B.Tech in Plastics Engineering – CIPET, BBSR (2014-07 – 2018-06)