Piyush Purohit

Results-driven SEO and Growth Marketing professional with 4+ years of experience improving organic traffic, search visibility, and lead generation for service, education, and D2C brands. Experienced in Technical SEO, content strategy, and social media marketing with a focus on measurable growth. Proven ability to manage teams, execute data-driven strategies, and align SEO efforts with business goals using tools like GA4, Search Console, Ahrefs, and SEMrush.

SEO Assistant Manager & SMM - NextEdge Digital - Udaipur

(2025-03)

• Lead SEO executives and content writers to deliver SEO and social media strategies aligned with traffic, engagement, and conversion KPIs.
• Develop integrated growth strategies across SEO, content marketing, social media, and influencer campaigns for service and education clients.
• Drive organic growth using GA4, Search Console, and SEMrush while collaborating with developers on technical SEO, reaching 56,892 UK and 28,653 AUS yearly visits.
• Managed LinkedIn Lead Generation campaigns, generating 40–70 qualified leads/month with ₹12K–₹18K budgets while maintaining ₹250–₹400 CPL.

SEO Specialist - NextEdge Digital - Udaipur

(2023-12 - 2025-03)

• Led SEO content strategy and execution using keyword research, competitor analysis, and technical SEO improvements to strengthen rankings and organic visibility.
• Drove organic traffic growth for international education websites, reaching 42,531 UK visits (2023) and 25,384 Australia visits (2024) through keyword expansion and content scaling.
• Led SEO and organic growth initiatives for RageFit (D2C fitness apparel brand), including site structure planning, product page optimization, Instagram content strategy, and Google Business Profile optimization.

SEO Executive - NextEdge Digital - Udaipur

(2021-07 - 2023-11)

• Executed end-to-end SEO including keyword research, on-page and off-page optimization, and competitor analysis. Helped scale UK organic traffic from 3,262 (2021) to 49,046 (2022) through keyword expansion and content optimization.
• Optimized newly launched course pages for IIM Udaipur, improving search visibility and organic discovery for MBA-related queries.

Bachelor of Commerce - B.com - Mohan Lal Sukhadia University (2019 - 2019)