Piyush Rajput

A strategic and consumer-focused brand and marketing leader with 16+ years of experience driving growth, integrated marketing, digital transformation, customer acquisition, and revenue acceleration across B2B, B2C, D2C, C2C, and digital ecosystems. Proven expertise in developing high-impact brand strategies, growing consumer engagement, and managing ATL, BTL, TTL, and digital campaigns while driving measurable business growth through data-driven and customer-centric marketing. Successfully managed multi-crore marketing budgets, improved ROI from 2.5x to 10x, increased brand visibility and customer acquisition, and led high-performing cross-functional teams.

Strong capability in aligning brand, product, and commercial goals to drive sustainable business value.

Head of Brand & Digital Marketing at Just Dial Ltd. (2019-04 – Present)

• Leading end-to-end brand, digital, and integrated marketing strategies to drive customer acquisition, engagement, retention, and long-term revenue
• Driving 40-85% annual revenue through brand campaigns and customer-centric marketing strategies
• Leading cross-functional teams of 30+ professionals across brand, performance, SEO, content, creative, analytics, and technology functions
• Optimizing and planning multi-crore annual marketing budgets to maximize ROI and improve long-term brand visibility and media efficiencies
• Executing integrated consumer campaigns across digital, ATL, BTL, TTL, and performance channels to strengthen brand positioning and engagement
• Scaling lead generation and customer acquisition by 6x-10x with CRM, marketing automation, audience segmentation, and funnel improvements
• Optimizing audiences, restructuring customer journeys, and planning data-driven campaigns, leading to a 30-40% drop in CAC and an improvement in marketing efficiencies
• Increased organic traffic by 60–150% through SEO, content marketing, analytics, and consumer-focused storytelling
• Managing multi-crore marketing budgets, improving ROI from 2.8x to 5.5x through continuous optimization and channel experimentation
• Developing KPI frameworks and dashboards to track ROI, CAC, CPL, conversion, retention, and campaign performance
• Closely collaborating with CXOs and business leaders to ensure the integration and consistency of brand growth, digital transformation, customer engagement, and commercial goals
• Building high-performing marketing teams and a culture of innovation, accountability, collaboration, and consumer-centric execution

Brand & Digital Marketing Lead at Nowfloats Technologies Pvt. Ltd. (2016-04 – 2019-03)

• Launched & managed integrated digital and brand marketing campaigns for small and medium enterprise customers to improve brand visibility, engagement, and business growth
• Executed integrated campaigns across SEO, SEM, social media, email marketing, and content, increasing qualified leads and engagement by 25-60%
• Managed annual marketing budgets ranging from ₹20 Lakhs to ₹50 Crores+, delivering a consistent ROI of 30-75% annually
• Implemented CRM and marketing automation processes, reducing response time by 35%, and improving conversions
• Increased website traffic and online inquiries by 50-100% through SEO, content marketing, and paid media campaigns
• Developed performance frameworks to track ROI, CAC, CPL, customer acquisition, and campaign effectiveness
• Worked as a strategic marketing consultant, identifying client needs and developing digital brand and growth strategies
• Assisted in brand communications and positioning, as well as brand growth strategy for client acquisition and retention
• Chaired and directed internal teams of 10-15 team members, aligning technology and marketing implementation with the business objectives
• Analyzed market trends and competitor strategies to continuously strengthen brand & growth initiatives

Brand & Digital Marketing Manager at Buildtech India (2013-04 – 2016-03)

• Led integrated marketing and digital transformation initiatives that contributed to 30-50% business growth and increased brand visibility
• Executed integrated digital campaigns, content strategies, and customer engagement initiatives to strengthen brand visibility and inbound growth
• Increased website traffic and engagement by 2x-10x through SEO, content marketing, paid media, and integrated communications
• Led cross-functional marketing and technology teams to align brand, business, and marketing objectives
• Conducted market analysis and competitor study to enhance brand positioning and strategy decisions
• Implemented new digital initiatives that included lean CAPEX/OPEX planning and better marketing efficiencies and cost control

Brand & Digital Marketing Assistant Manager at MRJ Steels Pvt. Ltd. (2010-05 – 2013-03)

• Led early-stage digital transformation and online brand-building campaigns that increased market visibility and customer engagement by 20-30%
• Managed website, social media, and digital communication campaigns to strengthen online brand presence
• Supported integrated marketing initiatives to improve customer acquisition and business development
• Led cross-functional initiatives to enhance brand consistency, marketing execution, and operational efficiency

BBA in Marketing – Lovely Professional University

MBA in Marketing – Lovely Professional University