Pooja Vaity

Pooja Vaity is a Graphic Designer based in Mumbai, India. She holds a Two-year Diploma from the Institute of Arena Animation. Specialized in Digital & Print Media. She has been experienced with agencies and various clients across a range of industries including medical, beauty, hospitality, luxury and publishing.

Senior Graphic Designer at Social Pill Agency (2025-09 – Present)

• Led creative execution for national and premium brands across digital, print, branding and integrated marketing campaigns.
• Designed high-impact creatives for brands including Tata Building India, Tata Global Internships, Green Dot Ball (Tata Initiative), NIC Ice Cream, HP Vaahn, Vision Express, Paul John Whisky and other consumer brands.
• Created social media campaigns, digital advertisements, newspaper ads, brochures, flyers, hoardings, banners, and other print marketing collateral.
• Designed a prestigious multilingual newspaper tribute campaign for Shri Ratan Tata published across major publications in English, Hindi, Marathi, Tamil, Telugu, Kannada, and Bengali pan India.
• Developed campaign creatives for IPL 2025 and IPL 2026 aligning designs with large-scale brand marketing initiatives.
• Collaborated directly with founders, senior professionals and cross-functional teams to translate business objectives into compelling visual communication.
• Designed comprehensive brand identity systems, presentation decks, brochures, and corporate communication materials for international clients.
• Worked closely with print vendors and production partners to ensure accurate color reproduction, print quality and flawless execution across all offline media.
• Leveraged AI-powered creative workflows using ChatGPT and Nano Banana Pro (Higgsfield) to accelerate concept generation, product visualizations and creative ideation.
• Managed multiple projects simultaneously while maintaining quality, consistency and strict turnaround timelines in a fast-paced agency environment.

Freelance Graphic Designer at Pooja Vaity Designs (2021-11 – 2025-08)

• Managed end-to-end graphic design projects solely from client onboarding to final delivery.
• Designed complete brand identity systems such as logos, color palettes, typography, brand guidelines and marketing collateral and transformed business ideas into impactful visual identities.
• Specialized in packaging design for FMCG, F&B, healthcare, hospitality and D2C brands.
• Created product packaging designs and ensured 100% go ahead for a print-ready production.
• Designed social media creatives, digital campaigns, brochures, catalogs, flyers, and other marketing materials.
• Produced and edited promotional videos, reels and brand videos for clients on both project and retainer basis.
• Coordinated with printers, packaging vendors and production teams to ensure accurate execution of designs.
• Delivered branding solutions across diverse industries, including Hospitality, FMCG, F&B, Healthcare, Medical, D2C, Retail and IQF food brands.

Creative Head at Dr. Diksha Batra - The Painfree Dentist (2019-03 – 2021-11)

• Designed a complete visual branding and creative direction for the clinic across digital, print, website and in-clinic marketing.
• Planned monthly social media content in collaboration with the doctor, content writers and marketing team creating engaging educational, lifestyle and trend-based campaigns.
• Designed high-quality social media creatives, carousels, infographics and promotional graphics to maintain the brand's strong online presence.
• Edited informative, educational and trending reels, YouTube videos and short-form content focused on dental awareness, oral hygiene and patient engagement.
• Collaborated directly with Dr. Diksha Batra on content strategy, video concepts, production planning and campaign execution for her influencer platform.
• Created customized patient engagement materials including children's dental certificates and branded merchandise enhancing the overall patient experience.
• Worked closely with printers and production vendors to ensure premium print quality and timely delivery of marketing materials.
• Served as the primary creative lead for all branding and communication requirements ensuring visual consistency across every customer touchpoint.

Graphic Designer at Engage Inc. (2018-08 – 2019-02)

• Designing social media posts for restaurant brands.
• Designing Tent Cards, Newspaper Ads, Standees, Posters, Coupons, etc.

Graphic Design Executive at Wowffers (2017-10 – 2018-08)

• Designing offer creatives, web banners for website.
• Creating weekly emailers, daily social media posts (Discounts & Sale Creatives, Gifs) & designing creatives for social media campaigns.
• Designing discount coupons for events & colleges, etc & working for an in-house creatives.

Graphic Design Intern at Ellement Co. (2017-05 – 2017-08)

• Packaging for Luxury Skin Care & Nail Gel Products.
• Co-ordinating with the printing agency about GSM, paper quality, etc. for printing the boxes.
• Worked throughout all the creative essentials, layouting, packaging layouts for courier boxes.
• Designed product labels for luxury skin care and nail gel products.

Graphic Design Intern at Reliance Jio Infocomm Ltd (2016-11 – 2017-02)

• Assisted to handle creatives for social media pages.
• Creating Facebook cover pages, illustrations for Travel & Food Blogs.
• Creating facebook live chat posters for celebrities.

Bachelor Of Mass Media in Mass Media (Advertising) – B.L. Amlani College (2014-06 – 2017-04)

Diploma in Graphic Design, Video Editing, Filmmaking, Camera Handling (AAIP) – Arena Animation Institute (2012-12 – 2015-03)