News, Features & Sports Online Editor at Mid-Day Infomedia Ltd (2022-05 – Present)
- Develop and implement an editorial strategy to drive audience engagement, increase traffic, and meet organizational goals. This involves identifying trending topics, planning content calendars, and ensuring a consistent and compelling editorial voice.
- Leading and managing a team of journalists, assigning tasks, providing guidance, and fostering their professional growth.
- To work with stakeholders across editorial, revenue, audience and other functions to create engaging content.
- Overseeing the creation, editing, and publishing of digital news content across various platforms, ensuring accuracy, clarity, and adherence to journalism standards.
- Assigning stories to the team with the sub-editing, video and photography departments, and decide the priority and importance of news articles.
- Collaborating with multimedia teams to incorporate visual elements, videos, infographics, and other multimedia assets to enhance storytelling and audience engagement.
- Overseeing the entire digital news production process, ensuring high-quality content, audience engagement, and strategic growth of the publication's online presence.
- Utilizing analytics tools to track audience behaviour, monitor key performance metrics, and make data-driven decisions to optimize content.
Assistant News Editor at The Times of India & Mumbai Mirror (Times Internet) (2016-09 – 2022-05)
From writing breaking news, editing city-based news and entertainment stories, to producing exclusive content, I was a part of the core team that started Mumbai Mirror online.
- Conceptualizing and executing content and overall design strategy for Mumbai Mirror.
- Been the shift head, and responsible for edits, story ideation and execution on a daily basis.
- Lead and manage teams/reporters.
- Have contacts in the beats including Entertainment, Politics, Civic, Lifestyle, Health, Education, etc.
- Understand user consumption and behaviour using Google Analytics and design plans to increase hits on the website while maintaining accuracy.
- Establish content management process and periodically analyse content metrics as per SEO-basics to provide oversight on content categorisation and structure.
- Collaborating across functions to deliver an effective digital content marketing strategy and plan to meet the business objectives at the lowest possible cost.
Sub Editor at New Woman Magazine (Pioneer Book Co. Pvt. Ltd.) (2015-02 – 2016-09)
- The job profile included editing, writing, proof-reading features, interviews and stories. I covered beats including beauty, fashion, entertainment, finance, career, education, interiors and food among others.
- Ideation and co-ordination for fashion, beauty and recipe shoots.
- Ideation for news stories, interviews and features for the magazine.
- Writing advertorials was also a part of the editorial team.
- Was a core member of the team handling digital medium expansion including social media.
- Stay up to date with new trends and developments and generate ideas to draw the audience's attention.
Senior Sub Editor and Reporter at Indian Television Dot Com Pvt. Ltd. (Radioandmusic.com) (2011-01 – 2013-06)
- Responsible for editorial functions of the website leading a team of eight.
- Directly reported to the chief executive officer/owner of the company.
- Contributed immensely towards the growth of RnM concentrating on each of its aspects i.e. introducing fresh content, being quick and prompt to stay ahead of competition, gaining audience attraction with new segments, generating new ideas and developing better relationships with the industry.
- Experience in growing and engaging a social media audience and marketing content.
Management Trainee at Ipan Hill & Knowlton, Mumbai (2010-05 – 2010-09)
- Worked for major clients including Lifebuoy, Fair and Lovely, Reebok, Rin and D'Décor among others.
