Marketing
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Growth and Customer Lifecycle Management (CLM) professional with 5+ years of experience driving acquisition, activation, retention, and revenue across fintech and prop tech.
Hands-on experience in building and optimizing lifecycle journeys across email, WhatsApp, push, and
IVR. Strong focus on improving conversion funnels, reducing drop-offs, and increasing user engagement through segmentation, experimentation, and data-backed decision making.
Senior Marketing Associate (Growth & Lifecycle)
BHIVE Workspace | Nov 2024 – Present
Assistant Manager – Marketing (Growth & Retention)
CreditMantri FinServ Pvt Ltd | May 2022 – Nov 2024
Sales & Marketing Executive - Techies Global Solutions | Jan 2017 – Dec 2018
PGDM (Marketing & Analytics)
Thiagarajar School of Management, Madurai | 2019 - 2021
B.E – Electronics & Communication Engineering
Jansons Institute of Technology, Coimbatore | 2011 - 2015
