Content/Copy Writer, Brand Communications Manager
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Writing content has always been what I do best, and my career objective as a professional content writer has only been to consistently update and upgrade my skills and techniques, adopting an interdisciplinary and cutting-edge approach.
In keeping with the current trends, they include training generative AI models for content creation with custom-purpose data sets, Large Language Models (LLM), Natural Language Processing (NLP), Content Marketing, Digital & Social Media Marketing, Physical Branding, and Brand Communications through blogs, categorical marketing collaterals, social media copywriting, video script writing, organizing business events and video shoots, press releases, and newspaper articles.
With the use of Generative AI, SEO and SEM, I consistently strive to make advances in various writing styles and techniques, and contribute significantly to the aesthetics of writing and leveraging profitability and scalability of businesses at large.
My work creates a positive impact on business by achieving the goals of customer/client engagement, interaction, and retention, and on aesthetics by giving the target audience richly informative, meticulously researched, high-quality content articles, which is compelling towards call to action in various professional spheres.
The content that I provide will play a significant, integral, and imperative role in boosting customer/client engagement, interaction, and retention.
My role and responsibility as a marketable content writing professional has been and will be to create, edit, proofread, improvise, and organize written articles of high quality and standard enhanced for Search Engine Optimization (SEO) and suitable for Search Engine Marketing (SEM) across distinctly different content categories and governed by "Pitch, Attitude, and Length (P-A-L)".
Following are a few of my most notable skills:
Theia Theory of Education Private Limited - Senior Manager - Content & Projects - Feb-Mar 2025 (2 months)
Kauvery Hospital - Manager - Branding; Content Manager - Mar 2022-Nov 2025 (2 yrs 9 mos)
Credo Health Services Private Limited - Content Manager - Mar 2022-May 2025 (2 yrs 3 mos)
Pasonet Technologies Private Limited (Yokibu.Com) - Content Manager / Editor-In-Chief - Jul 2010-Mar 2022 (11 yrs 8 mos)
Tata Consultancy Services (TCS) Limited - Systems Engineer - Dec 2009-Sep 2014 (4 yrs 9 mos)
MBA - Human Resource Management - Pondicherry University DDE - Jan 2019-Feb 2021 - 65%
B. Tech - Bioengineering - SASTRA University - Jul 2005-Oct 2009 - CGPA: 7.1