Prachi J

Brand strategist and creative leader with 5+ years of experience building premium digital identities across fashion, beauty, F&B, and wellness. Co-Founder of Media Mingle, a boutique creative agency serving India's leading lifestyle and fashion labels. Proven track record of driving measurable growth — scaling brand communities by up to 9x — through sharp content strategy, high-profile influencer and celebrity partnerships, and founder-level creative direction.

Also brings agency-side experience managing multi-brand rosters across fashion, F&B, and interiors.

Co-Founder & Strategy Director at Media Mingle (2022-01 – Present)

Boutique creative agency specialising in social media, content, influencer marketing & PR for fashion and lifestyle brands. Built and scaled the agency from inception — overseeing brand strategy, creative direction, client servicing, and team operations.

• Grew a fashion client's Instagram from 3K to 27K followers (9x growth) in 3 years through content strategy and influencer activations
• Scaled a second brand from 5K to 20K followers through editorial content calendars, reels strategy, and community engagement
• Orchestrated influencer campaigns with macro creators (1M+ followers) alongside micro and nano influencer networks for targeted reach
• Led celebrity sourcing and brand collaboration negotiations end-to-end across fashion and lifestyle verticals
• Manages 7+ active brand retainers simultaneously across fashion, beauty, wellness, and F&B

Independent Brand Consultant at Rock My Sales Agency (2023-01 – 2023-12)

Managed social media strategy and brand content for the agency's F&B, fashion, and lifestyle client roster.

• Handled end-to-end social media strategy and content direction for multiple agency clients simultaneously
• F&B clients included Salt Café (Noida), Say Fontina, and Bottles & Barrels
• Fashion clients included Desinoor; also managed Dessine Art, a premium interior design brand

Social Media Content Curator & Creative Lead at Deebaco Pvt. Ltd. (2020-01 – 2022-12)

Curated and managed social media content aligned with brand communication goals.

• Supported influencer marketing, campaign execution, creative direction, and visual storytelling

Visual Merchandiser at UNIQLO (2019-01 – 2019-12)

• Executed visual merchandising strategies aligned with global brand standards
• Optimised in-store layouts to enhance customer experience and product storytelling

Bachelor of Design in Fashion Communication – Amity University, Noida