Prachi K Bhinde
Client relations | Social media marketing
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About
Growth oriented marketing and account management professional experienced in onboarding and scaling brands on digital platforms through performance analysis, ad campaign execution, and menu optimization. Managed 70+ client relationships while improving ROI and brand visibility. Additionally skilled in social media management, planning and executing content strategies using content calendars, audience insights, and trend analysis.
Experience
Key Account Manager - Zomato
(2025-11 - 2026-01)
- Managed a portfolio of 70+ restaurant partners, executing deep-dive performance analysis to design tailored, data-driven growth strategies.
- Drove order volume and platform visibility through targeted ad campaigns and strategic discounts, delivering a 4x+ ROI and a significant boost in conversion rates.
- Built and optimised digital menus, ensuring strong menu hygiene and accurate brand representation increasing the click-through rate.
Acquisitions Key Account Manager - Zomato
(2025-11 - 2026-01)
- Onboarded 10+ premium, high-potential restaurant brands, streamlining end-to-end digital setup while ensuring 100% compliance with platform guidelines.
- Expanded Zomato's footprint across Bengaluru's outskirts, successfully acquiring new partners and unlocking untapped customer segments to scale regional brand visibility.
Social Media Marketing Manager - AURM
(2024-12 - 2025-08)
- Owned end-to-end LinkedIn strategy, developing comprehensive content calendars, shoots, edits, and copy ensuring consistent brand voice.
- Scaled the company's LinkedIn follower base from 100 to 4,000+, driving exponential growth in organic brand visibility and community engagement.
- Managed the co-founder's LinkedIn with daily posts, DMs, and community engagement to build the right audience base.
Sales and Business Development - AURM
(2024-12 - 2025-08)
- Conducted cold outreach to prospective leads, booking introductory meetings to pitch the product.
- Nurtured leads through the pipeline via structured follow-ups, demos, and client feedback loops.
Business Development Team Leader - AIESEC
(2021-02 - 2022-10)
- Led and mentored a team of 5, conducted weekly progress catch-ups, while managing client email communication to ensure smooth coordination and timely delivery for upcoming events.
Business Development Senior Manager - AIESEC
(2021-02 - 2022-10)
- Built a targeted lead list from scratch, ran cold outreach via calls and texts, conducted market research for growth opportunities, and represented the team at networking events to build alumni and industry connections.
Business Development Team Member - AIESEC
(2021-02 - 2022-10)
- Designed posters and presentations, promoted events across channels like WhatsApp, email, and calls.
- Engaged with international students to resolve queries, and coordinated team activities to ensure smooth execution.
Education
Bachelor's of Business Development - Marketing - Center For Management studies (Jain - deemed to be an university) (2020 - 2023)
PUC - Commerce - Jain - Deemed to be university, Jayanagar (2018 - 2020)
Schooling - Ryan International school (2013 - 2018)
