Prachi Mohan

Salesforce Marketing Cloud and Email Marketing with 2+ years of experience delivering multi-channel marketing solutions across Email, Push, WhatsApp, SMS, and Web. Strong expertise in SFMC, Journey Builder, Automation Studio, Email Studio, Mobile Studio and CRM (Marketing Cloud Connect). Basic knowledge of Marketing Cloud Growth/Advanced with AI Agents for Campaign and Data Cloud Segments.

Data Cloud (Data 360), including data modeling, segmentation, and activation Used AI in email marketing to enhance personalization, streamline communication, and improve customer engagement. Proven ability to align data, campaigns, and technology for scalable, compliant, and high-impact marketing.

Salesforce Marketing Cloud & Email Marketing - B2B (Global) at Uplers Solutions Private Limited (2025-10 – Present)

Executed end‑to‑end B2B campaign in Salesforce Marketing Cloud (SFMC) across multi‑language and multi‑region programs; built and optimized Email, Push, SMS and Journey Builder campaigns with SQL and filter based segmentation, automation, personalization, and Einstein features; delivered automated KPI reporting, maintained campaign documentation, coordinated with global stakeholders, and provided ongoing journey optimization recommendations.

Email Marketing & Salesforce Marketing Cloud - B2C (Global) at Uplers Solutions Private Limited (2024-10 – 2025-09)

Executed end‑to‑end ad‑hoc and automated Email, Push, and Journey campaigns in Salesforce Marketing Cloud (SFMC) using Journey Builder, Automation Studio, and Content Builder; designed multi‑step campaign flows leveraging Einstein features (STO, Engagement Scoring), AMPscript, and dynamic content; managed email templates, subscriber and data extensions, KPI tracking, automated and ad‑hoc reporting, SQL‑based segmentation, audience activation, API integrations, preference and profile management, CRM/Salesforce integration, and deployment best practices; collaborated closely with EU stakeholders to deliver campaigns smoothly with consistently positive feedback.

Professional development break at Uplers Solutions Private Limited

Professional development break dedicated to learning email marketing, SQL and Salesforce Marketing Cloud.

Recruiter & Emailing - B2B (Global) at OYO Workspaces India Private Limited (2023-08 – 2024-03)

Executed end‑to‑end recruitment operations, including talent sourcing, screening, interview coordination, offer management, and onboarding; collaborated with hiring managers to gather requirements, manage hiring pipelines, track recruitment KPIs, and deliver quality hires aligned with business needs. Gained hands‑on exposure to email marketing by supporting team, audience targeting, and personalized email communications, with a foundational understanding aligned to Salesforce Marketing Cloud concepts.

Master of Commerce in Commerce – IGNOU, Delhi (2021 – 2023)

Bachelor of Commerce in Commerce – School of Open Learning, Delhi (2018 – 2021)