Prachi Sharma

Fashion Management postgraduate from NIFT and a graduate in Fashion and Apparel Design from AIFD, with one year of experience in Visual Merchandising at Landmark Group - Home Centre and hands-on experience in Buying and Merchandising through internships at Skechers and Palmonas. Skilled in assortment planning, product development, vendor coordination, inventory analysis, Excel-based performance tracking, and translating market trends into commercial assortments. Adept at collaborating across retail, marketing, and design teams to deliver business objectives.

Buying & Merchandising Intern – Footwear - SKECHERS INDIA - Mumbai, Maharashtra, India

(2025-12 - 2026-04)

• Worked on range by planning, buy formulation, and assortment planning for the Kids category, with exposure to import vs. C2B product development and footwear anatomy.
• Analyzed secondary sales, channel performance data and historical trends across channels to support merchandising decisions.
• Conducted market and competitor analysis to benchmark kids footwear on price, technology, design, and product offerings.
• Delivered a 3-day retail training program for the SS26 collection, covering product features, technologies, and key selling points.
• Supported channel-wise SKU allocation and seasonal assortment planning by analyzing MRP bands, style preferences, and order patterns across COCO, FOCO, MBO, EBO, distribution, and website channels, presenting recommendations for next-season buying.

Internship in Buying and Merchandising - Fashion Jewellery - PALMONAS, Demi Fine Fashion Private Limited - Pune, Maharashtra, India

(2025-06 - 2025-08)

• Managed vendor coordination, SKU allocation, and product development support for fashion jewellery collections.
• Created bundle SKUs using hero products for website and quick-commerce platforms, improving product discoverability, increasing AOV, and supporting campaign revenue.
• Built Excel-based merchandising trackers and analyzed STR & ROS to support assortment and replenishment decisions.

Store Visual Merchandiser (Full Time) - LANDMARK GROUP, HOME CENTRE INDIA - Pune, Maharashtra, India

(2023-08 - 2024-07)

• Executed store layouts, window displays, planograms, and seasonal VM to enhance customer experience and drive sales.
• Maintained brand VM standards, optimized space utilization, and ensured timely stock replenishment across departments.
• Collaborated with buying, marketing, and store teams to execute product launches, promotions, and seasonal campaigns.
• Supported store revamps and new store openings, ensuring seamless visual execution and commercial readiness.

Masters of Fashion Management - Fashion Management - NIFT (2024 - 2026)

Bachelor of Science - Fashion and Apparel Design - Army Institute of Fashion and Design (2020 - 2023)

Higher Secondary School (12th) CBSE - DAV Public School Ambota Una (2018 - 2019)