Prachi Shetye

Bridging the art of traditional filmmaking with the limitless possibilities of AI. Drawing from formal education in Film & New Media, I bring true cinematic storytelling to digital video generation. Rather than relying on simple text prompts, I build comprehensive video workflows—using AI to create stunning visuals, and traditional post-production techniques to ensure perfect character consistency, pacing, and cinematic polish.

Creative Lead & AI Film Director - Pracchi AI Studio - Mumbai, India

(2026-01)

• Built a Diverse Cinematic Portfolio: Designed and produced a wide variety of self-directed AI video projects, ranging from fast-paced commercial concepts to engaging short stories.
• Mastered Multi-Tool Workflows: Successfully integrated multiple AI platforms, using Midjourney to establish art direction and animating visuals through Runway Gen-3 and Google Veo.
• Delivered End-to-End Visual Content: Handled the entire creative pipeline independently—taking personal concepts from initial scriptwriting and prompting through to final video editing and color grading.
• Optimized for Multiple Formats: Created high-retention video assets tailored for various viewing experiences, including standard cinematic widescreen and vertical social formats.
• Integrated Advanced Audio & Lip-Sync: Synced custom voiceovers, realistic character dialogue, and rich sound effects to ensure the final AI-generated clips felt like cohesive, professional films.

Cinematographer, Director & Editor - ARA Productions, HD99 Solutions, Turiy Yoga & Freelance

(2021-01 - 2026-01)

• Managed end-to-end video production, handling concept ideation, scriptwriting, and set logistics for social media marketing agencies and independent brands.
• Directed and shot high-quality visual footage for live events, product photography, and digital campaigns using Sony mirrorless systems (A7III, A7C).
• Executed full post-production workflows in DaVinci Resolve and Premiere Pro, seamlessly handling editing, pacing, color, and professional voiceover recording.
• Delivered a diverse range of engaging digital content, from fast-paced Instagram Reels to structured, long-form YouTube storytelling and recipe videos.

BA - Film, TV & New Media Production - DGMC (2018-01 - 2021-01)