Prachi Singh

Enthusiastic Bachelor of Commerce (Hons) student at Kamala Nehru College, DU, passionate about social media marketing, content writing, and creative visual storytelling. Experienced in managing Instagram pages, writing catchy captions, and editing engaging reels. Excited to apply my creativity and digital marketing skills to help brands grow online.

Social Media Assistant (Freelancer) - SSAVI COUTURE

(2024-01 - 2025-12)

• Created Instagram reels using Canva and trending audios
• Wrote catchy captions and researched hashtags to improve reach
• Analyzed story insights and post engagement data - Worked behind the scenes

Social Media Manager - Zigwaytravel / Urbantrailsgal

(2026-01)

• Assisted in planning initial content strategy and post calendar
• Created engaging Instagram reels using trending audio and visuals with the team
• Worked on brand voice, visual consistency, and reel-first growth strategy
• Led social media strategy for an AI-powered audio walking tour app, positioning it as an alternative to guided tours

Social Media Intern (Freelancer) - Guruwalk.english

(2026-01)

• Optimized content using trend-led hooks + educational storytelling, improving content reach and saves
• Identified why engagement was flat and tested new formats, pacing, visuals, and storytelling angles
• Managed content calendar, posting consistency, and brand tone for the English-speaking audience

Bachelor of Commerce (Hons) - Commerce - Kamala Nehru College, DELHI UNIVERSITY (2024-01 - 2027-12)