Pradeep Maurya

• Digital and Social Media Strategist with 7+ years of experience driving brand growth, audience engagement and campaign performance across multiple industries
• Proven track record of leading large-scale digital initiatives, managing cross-functional teams and delivering measurable results through data-driven content and performance marketing
• Experienced in organic & paid social campaigns, analytics, brand storytelling and high-impact event communications

#Social Media Strategist (Manager) at APCO Worldwide, Jaipur: Aug 2024 – Jan 2026

➟ Developed and executed social media strategies to enhance the online presence of APCO’s client project 'Rising Rajasthan'

➟ Delivered high-impact content, creatives, analytics and reporting

➟ Built campaign strategy from pre-event to post-event phases

#Senior Social Media Manager at ALLEN Overseas, Kota: Aug 2022 – Aug 2024

➟ Developed and executed social media strategies to amplify ALLEN Overseas's online presence, brand awareness, website traffic, and engagement across social media platforms

➟ Overseeing all aspects of content creation, scheduling, and analytics

➟ Analyzed social media metrics to track the performance of paid and unpaid campaigns and make data-driven decisions

➟ Collaborated with cross-functional teams, including marketing, sales, publications, multimedia, academic team, counseling team, and technical support, to ensure consistent messaging and brand voice across all channels

#YouTube Manager at Josh Talks, Gurugram: Mar 2022 - Jun 2022

➟ Managed YouTube Channel (SEO), and derived new strategies from analytics

➟ Conducted research and experiments to maximise reach

➟ Oversaw the creation of all thumbnails, headline copy, description copy, and pinned comments

➟ Collaborated with editors, content strategists, designers and clients to ensure smooth execution

➟ Provided constructive feedback to team members and clients

#Manager - Social Media at WhiteHat Jr, Mumbai: Oct 2021 - Jan 2022

➟ Thrilled to be part of the campaign "Music Seekhne Ki Koi Umar Nahi Hoti" (#PickItUp) featuring Bollywood superstar 𝗛𝗿𝗶𝘁𝗵𝗶𝗸 𝗥𝗼𝘀𝗵𝗮𝗻!

➟ Developed strategies for increasing YouTube channel views, subscribers, and engagement

➟ Oversaw the creation process for all thumbnails, headline copy, description copy, and pinned comments

➟ Monitored user engagement and suggested content optimisation

➟ Worked with editors, copywriters, and designers to ensure content is informative, appealing, and on-brand

➟ Provided constructive feedback, such as suggesting changes to the headline or improving the clarity

#Content Associate - Social Media at Unacademy, Bangalore: Feb 2020 - Oct 2021

In this journey, I managed 100+ YouTube channels across several categories. My roles and responsibilities included:

➟ Growing and engaging YouTube channels

➟ Writing and editing metadata and copy for videos and channels

➟ Optimizing titles, descriptions, and keywords for SEO

➟ Making minor edits to videos and creating creative thumbnails as needed

➟ Tracking growth using YouTube Analytics and tools such as TubeBuddy and VidIQ

➟ Providing technical support to educators to resolve their issues

➟ B.Tech, CSE (2015 - 2019): REC Sonbhadra (AKTU)

➟ Intermediate (2011 - 2013): RHSIC Singramau (UP Board)

➟ High School (2009 - 2011): SRLSSS Nakahara Khandev (UP Board)