Pradeep Verma

Senior WordPress & PHP Developer with 7+ years of experience designing, developing, and maintaining production WordPress and WooCommerce solutions using custom themes, Gutenberg block development, and modern PHP practices. Experienced in building reusable Gutenberg components, developing custom plugins, REST API integrations, CRM workflows, and performance-focused websites. Strong expertise in Core Web Vitals, technical SEO, structured data, Git-based workflows, Linux/NGINX, and AI-assisted software development using ChatGPT, Cursor, and Claude for coding, debugging, workflow automation, and documentation.

Software Developer (WordPress Engineer) at HomeAbroad Inc. (2023-10 – 2026-07)

• Managed production WordPress infrastructure including deployments, DNS, SSL, staging environments, and production troubleshooting to ensure high website availability.
• Developed custom Gutenberg-based page templates and reusable block components to reduce dependency on third-party page builders.
• Optimized website performance through image optimization, caching strategies, CDN configuration, and Core Web Vitals improvements while maintaining accessibility and SEO best practices.
• Architected and developed 40+ reusable custom Gutenberg blocks using React, block.json, dynamic PHP rendering, and standardized component patterns, reducing repeated development effort across WordPress projects.
• Built REST API integrations between WordPress, WPForms, and CRM systems to automate lead capture, validation, and downstream lead-management workflows.
• Implemented WordPress security best practices including plugin updates, access control, SSL configuration, and secure coding practices.
• Implemented technical SEO improvements using Rank Math, structured data (JSON-LD), XML sitemaps, and performance optimization.
• Maintained and monitored multiple production WordPress websites, performing routine updates, security improvements and troubleshooting to ensure high availability and reliability.
• Collaborated with cross-functional teams using Git, Asana, and Microsoft Teams to deliver new features, production deployments, bug fixes, and ongoing website maintenance.

WordPress Developer at Einsicht Technologies, Hyderabad (2022-06 – 2023-10)

• Developed responsive WordPress websites for international clients, collaborating with designers to deliver conversion-focused solutions.
• Worked on projects including mpu-krone-crm.de, flexmirror.com, jcom.de, and clever-fit-online.at
• Built custom themes and page layouts using Elementor, Divi, WPBakery, and Figma/Adobe XD designs.

WordPress & WooCommerce Plugin Developer at RTW Technologies Pvt. Ltd., Lucknow (2019-01 – 2022-06)

• Developed and maintained commercial WordPress and WooCommerce plugins using PHP OOP, WooCommerce hooks and filters, AJAX, JavaScript, and WordPress APIs.
• Implemented complex eCommerce functionality including dynamic pricing and discounts, appointment booking, multivendor marketplace workflows, product variation management, and storefront customization.
• Customized WooCommerce websites and WordPress themes using Elementor, WPBakery, and Divi according to client requirements.
• Managed customer support tickets, investigated reported issues, implemented bug fixes, and delivered timely resolutions for commercial WordPress and WooCommerce plugins, while creating technical documentation to support deployment, maintenance, and knowledge sharing.
• Commercial plugins developed: WooCommerce Dynamic Pricing & Discounts with A.I., BMA Appointment Booking, Mercado Pro Multivendor Marketplace, and WooCommerce Variation Swatches Master.

B.Tech. in Computer Science – Dr. A.P.J. Abdul Kalam Technical University, BBD NITM, Lucknow (2012 – 2016)