Pragya Gupta

Creative operations professional with 3+ years of experience managing UGC workflows, 50+ creator partnerships, and AI-powered content production for DTC brands. Scaled monthly content output to 40+ videos while maintaining quality standards across 7 languages. Expertise in building repeatable creator systems and collaborating with performance-focused teams to align UGC strategy with paid social growth objectives.

Creative Manager at Proveway Pvt. Ltd. (2023-05 – Present)

Managed UGC workflows, creator partnerships, and AI-powered content production for DTC brands

• Sourced and managed 50+ creators (influencers, UGC creators, and models) on platforms like Fiverr and Backstage, building a reliable pool of repeat high-performers
• Managed full UGC production pipeline delivering 40+ video assets per month to support paid social campaigns for a DTC brand
• Reviewed and localized 20+ scripts per month across 7 languages (Spanish, Danish, French, Italian, Dutch, Swedish, Hindi), ensuring cultural relevance and market accuracy
• Achieved 88K+ views on localized DTC content for the Indian market through targeted UGC deployment and audience-specific content placement
• Implemented QA process across all 40+ monthly video deliverables, auditing subtitles, transitions, music, and visual continuity to improve output quality
• Deployed AI video and voiceover tools (Heygen, ElevenLabs, Veo 3, Luma Flow) to accelerate UGC production and reduce content turnaround time
• Streamlined 10 steps SOP for creative workflows using AI tools (CapCut AI, Claude, ChatGPT) to optimize script adaptation, editing, and production efficiency
• Prepared 10 UGC briefs/month for creators with specific scripts and angles based on campaign performance data
• Conducted market and top 5 competitor research to inform creative strategies and identify high-performing content formats
• Improved ad copy and marketing content to strengthen conversion-focused messaging across paid channels
• Led content strategy, social media optimization, and SEO initiatives to expand brand visibility and engagement

HR Recruiter at Ayka Communication Pvt. Ltd. (2021-08 – 2023-05)

Sourced and screened candidates, coordinated interviews, and maintained candidate tracking systems

• Sourced and screened 30+ candidates per month across job portals, networking channels, and employee referrals
• Coordinated 10+ interviews per month between candidates and hiring managers, managing full recruitment timelines
• Built and maintained a structured candidate tracking system in CRM for over 100 candidates, improving pipeline visibility and hiring efficiency

Customer Support Associate at Tech Mahindra Pvt. Ltd. (2021-05 – 2021-07)

Resolved customer support tickets and maintained high satisfaction scores

• Resolved 60+ support tickets per month while achieving a 100% CSAT score through timely follow-ups and accurate troubleshooting
• Documented all customer interactions in CRM and escalated complex issues to internal teams for seamless cross-functional L2 resolution

Bachelor of Commerce in B.Com – Hemchand University (2021-09 – 2024-05)

12th Grade – C.B.S.E. Board (2020-05)

10th Grade – C.B.S.E. Board (2018-05)