Pramod Kumar

Ad Operations leader with 12+ years of experience in digital advertising and mobile gaming, specializing in in-app monetization, yield optimization, and programmatic partnerships. Proven track record of managing complex ad stacks for global gaming titles at Zynga and Gameloft. Expert in driving ARPDAU and fill rate growth through waterfall optimization and data-driven experiments.

Adept at managing relationships with SSPs, DSPs, and direct networks while leading teams to scale revenue and protect player experience.

Manager, Ad Ops at Zynga (2021-11 – 2025-11)

Led ad operations for gaming portfolio with focus on monetization optimization

• Managed and optimized a large portfolio of ad networks, DSPs, and SSPs, acting as the lead Point of Contact for game studios regarding monetization KPIs
• Increased Ad ARPDAU by approximately 7-12% over 12 months through strategic waterfall optimization, price floor tuning, and partner mix improvements
• Improved overall fill rate by 5-10% by resolving delivery bottlenecks, re-allocating demand, and optimizing mediation setups
• Led end-to-end ad trafficking across networks and SSPs, including setup, QA, pacing control, and troubleshooting delivery discrepancies
• Mentored Ad Ops and offshore trafficking teams, improving operational processes and Service Level Agreements (SLAs)
• Collaborated with product and engineering teams to integrate and execute new ad formats, including rewarded video and native ads

Senior Advertising Operation Manager at Gameloft (2021-03 – 2021-10)

Managed advertising operations and campaign projects

• Acted as project manager for standard campaigns, producing rich media creatives in collaboration with the creative department
• Supported the local Advertising Sales team by building realistic campaign proposals and recommending best practices for pre-campaign strategy
• Analyzed and optimized multiple simultaneous campaigns to ensure delivery and performance met client requirements

Advertising Operation Manager at Gameloft (2015-03 – 2021-02)

Managed day-to-day advertising operations and campaign delivery

• Managed the day-to-day setup and delivery of programmatic campaigns across a large network, monitoring SSP performance to optimize earnings
• Coordinated creative testing and implementation for direct campaigns, collaborating with clients and technical teams to ensure ROI guidelines were met
• Troubleshot third-party impression discrepancies and investigated new ad technologies for cost reduction and targeting enhancements
• Produced comprehensive post-mortem reports and financial data analysis for internal and external stakeholders

Sr. Executive Ad Ops at Tyroo Media Pvt Ltd (SVG Media) (2014-07 – 2015-02)

Oversaw regional ad campaigns for desktop and mobile platforms

• Oversaw regional ad campaigns for Desktop and Mobile Apps, primarily responsible for the setup and delivery of performance-based campaigns (CPI/CPL/CPS)
• Managed 3rd party partners for tracker/tag implementation (HTML, Java) to ensure effective campaign tracking

Foreign Language Expert - Spanish (Ad Ops / Trafficking) at Theorem (India) Pvt. Ltd. (2012-12 – 2014-02)

Provided technical support for advertising campaigns in Spanish-speaking markets

• Provided technical support for advertising campaigns in Spanish-speaking markets, including trafficking of Display, Video, and Mobile Ad campaigns
• Conducted Quality Assurance (QA) checks on client campaigns to ensure accurate revenue recognition and adherence to pacing specifications

Freelance Spanish Translator & Interpreter at Self-Employed (2009-06 – 2012-12)

Managed translation projects and served as Tour Manager for Spanish groups

• Managed translation projects and served as a Tour Manager for Spanish groups

Business Associate at Vertex India (2008-04 – 2009-04)

Provided technical support for reservation systems

• Provided technical support for Lastminute.com and Travelocity reservation systems

Bachelor of Commerce in Commerce – Delhi University (2001 – 2004)