Pranav Ashra

A demonstrated record of marketing management and campaign development. Skillful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Zaamo E-Commerce Pvt. Ltd. — Senior Brand Manager 

Oct’ 2021 - PRESENT

• Managed budgets of 1.5 cr to 2 cr a month, rolling out and scaling brand campaigns increasing first time purchasers on the platform by an average of 30% in the AMJ quarter. 
• Was the account manager of 40 commercial brands and 20 homegrown labels, where I helped in decreasing CAC by an average of 24% and 40% respectively.
• Actively lead a team to onboard upwards of 100 brands, across categories of Apparel, footwear and accessories for the targeted segment ( 17 to 25), by pitching customer acquisition techniques and brand awareness strategies. 
• Was part of the team responsible for designing Creator stores and Zaamo web store, making the UI more user friendly on the brand level increasing conversion rate by 2% for the entire platform. 
• Developed POAs to improve campaign effectiveness by measuring brand’s performance and understanding key driving factors. 
• Helped PR and marketing teams of celebrities to execute sourcing of more than 30 celebrities in a period of 2 months increasing new logins and daily active creators on the platform by almost 30%.
• Handled a team of 4 Jr. Brand managers to monitor product quantity, brand policies, account creations etc, to develop key strategies, reducing the cart abandonment rate by an average of 35% in a span of 11 months. 

Kirori Mal College, University of Delhi : B.Sc Mathematics (hons) CGPA : 8.1

Class XII : 94.5%

Class X : 94.2%