Director - Content (Brand Expert) at WPP Media (Mindshare – Fulcrum) (2024-03 – Present)
- Spearheaded 250+ brand integration opportunities across Bollywood, South Indian cinema, and OTT for 50+ HUL brands, managing end-to-end campaigns.
- Pioneered content tie-ups with South Indian traditional & digital media, boosting reach by 80%, engagement by 50%, and organic traffic by 20% within two months.
- Drove a 120% increase in content revenue and 35% ROI through 20+ high-impact integrations.
- Led an AI-driven personalization campaign, increasing user engagement and app downloads by 40%.
- Orchestrated cross-channel marketing (movies, OTT, digital) achieving 30% increased visibility and consistent revenue growth.
- Evaluated campaigns using BLS studies to optimize strategy.
Key Achievements
- Led the end-to-end campaign for Kantara Chapter 1 integrating Vim Shudhham with a co-branded asset featuring Rishabh Shetty & Rukmini Vasanth for South Indian markets.
- Lead campaigns for Bru Coffee with The Family Man 3 & Aha Tamil's show, Madurai Payyanum Chennai Ponnum.
- Secured brand tie-ups for Pushpa 2 with Comfort, Prime's Call Me Bae with Tresemme and The Tribe with Lakme, and JioHotstar's Life Hil Gayi with Brooke Bond Red Label Tea.
Senior Executive Marketing (Brand Specialist) at Malayala Manorama Television Limited (2021-11 – 2024-03)
- Created full 360-go-to market plans, content roadmaps, competition analysis and served as creative director for content shoots.
- Created 45+ brand specific integrated proposals, generating ₹2.5 Cr+ revenue.
- Implemented consumer research & market trends into actionable creative strategies.
- Generated ₹10 Cr+ revenue through OTT and social media platforms, increasing ManoramaMAX's subscriber base.
- Strategized and executed digital & TV campaigns for 50+ brands, including 10+ unique digital properties and 15 TV properties.
- Leveraged influencer marketing to amplify content reach and generate ₹1 Cr+ revenue.
- Orchestrated major brand partnerships and sponsorships, securing Nestle (Milkmaid, Maggi, Milkybar, Munch), ITC Fiama, and Rose Brand Biryani Rice for flagship properties like Atham Pathu Ruchi, Mazhavil Awards, and Manorama News Conclave.
- Led the creative vision and production for high-impact campaigns, including a co-branded Renault Kwid/Triber integration in the top-rated show Kidilam, the launch of textile brand "Flymark," digital ads for Union Bank of India, and the Kerala market launch of Savlon Hand Wash Powder within the popular reality show Super Kudumbam.
- Nominated for Best Employee, two promotions, and managed the largest client portfolio within 1.8 years.
Social Media Strategist & Senior Officer Planning at The Mathrubhumi Printing and Publishing Co Ltd (2015-02 – 2021-11)
- Developed and executed 125+ online/offline IPs for 14 magazines, collaborating with 200+ brands, 100+ celebrities, and 20+ influencers, driving 300% average social media growth.
- Creative directed 80+ digital campaigns/events, anchored 35+ corporate events, and generated ₹15 Cr+ in social media revenue and ₹45 Cr in event revenue.
- Solely led and closed the Federal Bank Speak for India deal, a national inter-college debate competition, for five consecutive years, establishing it as a nationwide youth brand.
- Headed Mathrubhumi Aspire (2016-2019), Kappa TV Mojo Rising (2018 & 2020), and other major events (Nokia Lumia activation, Marico Malayali Manka, Cuticura Face of Kerala, etc.).
Senior Specialist (Learning and Development) at The Mathrubhumi Printing and Publishing Co Ltd (2015-02 – 2021-11)
- Trained employees and managed 12+ US/UK client accounts, leading a team delivering reports and overseeing back-end operations.
- Organized company events (AGM, sales meets, etc.).
Senior Specialist (Learning and Development) at TTK Services Pvt. Ltd. (2013-06 – 2015-01)
- Trained employees and managed 12+ US/UK client accounts, leading a team delivering reports and overseeing back-end operations.
- Organized company events (AGM, sales meets, etc.).
- Nominated for Best Employee, two promotions, and managed the largest client portfolio within 1.8 years.
