Pranjal Kharche

Digital Marketing professional with 6+ months of hands-on experience in Meta Ads, content strategy, and social media management. Proven ability to execute paid campaigns, build content calendars, and write high-converting scripts and ad copy. Adept at using data to optimize campaigns, drove 5,000+ reach on a minimal budget for a D2C brand. Seeking a digital marketing or content strategy role where I can combine analytical thinking with creative storytelling.

Digital Marketing & Content Writing Intern - Lway Technologies Pvt. Ltd.

(2024-10 - 2025-03)

• Managed end-to-end social media presence across platforms, maintaining consistent brand voice and posting schedule.
• Built weekly and monthly content calendars, aligning content themes with campaign goals and brand milestones.
• Wrote scripts for Instagram Reels and short-form video content, contributing to increased audience engagement.
• Executed Meta Ads campaigns and tracked performance metrics including reach, CTR, and impressions.
• Wrote push notification copy to re-engage users and drive app interaction.
• Collaborated with the marketing team to coordinate content across channels and support campaign launches.

Freelance Marketing Consultant & Scriptwriter - Mud and Art

(2024-09 - 2025-05)

• Ran a Meta Ads campaign that reached 5,045 people, generated 8,464 impressions, and drove 27 direct customer conversations on a minimal budget.
• Wrote ad scripts, reel scripts, and workshop promotional content that were shot and used in live campaigns.
• Created captions, ad copy, and personalised customer communication including thank-you letters and follow-ups.
• Managed social media posting calendar and short-form content creation for consistent online presence.
• Coordinated with suppliers and partners; provided frontline customer support to resolve queries and build loyalty.

Bachelor of Business Administration (Marketing) - Marketing - MMCC, Pune — Savitribai Phule Pune University (2023 - 2026)

HSC (12th) - Moolji Jaitha College, Jalgaon (2023 - 2023)