Team Co-ordinator - Paid Social at Zeta Global (2023-01 – Present)
Led the setup and scaling of the Paid Social team in Bengaluru as part of the initial core team. Managed and mentored a team of paid social specialists/executives, driving delivery quality, SLA adherence, and performance outcomes. Owned end-to-end execution and strategy for $10M+ monthly media budgets across Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit and X.
- Led the setup and scaling of the Paid Social team in Bengaluru as part of the initial core team
- Managed and mentored a team of paid social specialists/executives, driving delivery quality, SLA adherence, and performance outcomes
- Owned end-to-end execution and strategy for $10M+ monthly media budgets across Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit and X
- Acted as primary point of contact for global stakeholders, aligning performance with business KPIs (CPA, ROAS, revenue growth)
- Provided performance insights and recommendations aligned to KPIs such as CPA, ROAS, conversion efficiency, and pacing accuracy
- Built and implemented campaign QA frameworks and execution workflows, improving consistency and reducing errors
- Drove prioritisation and execution decisions across multiple accounts, ensuring alignment between business goals, team capacity, and performance outcomes
- Scaled campaign spend by 100%+ within 3 months while maintaining performance benchmarks
- Led onboarding of new global clients and trained team members on platform best practices and execution standards
- Collaborated cross-functionally with analytics, creative, and strategy teams to drive performance insights and optimisation
- Improved retention and renewals by ~20% for most of the clients
Paid Social Specialist at Assembly Global (2022-01 – 2023-01)
Managed paid social campaigns across US and EMEA markets on Meta, LinkedIn, Twitter, Pinterest, Reddit and Snapchat with $1M+ monthly spend. Owned performance delivery for 4–6 global client accounts across US, EMEA and JAPAN markets.
- Managed paid social campaigns across US and EMEA markets on Meta, LinkedIn, Twitter, Pinterest, Reddit and Snapchat with $1M+ monthly spend
- Owned performance delivery for 4–6 global client accounts across US, EMEA and JAPAN markets
- Collaborated with cross-functional teams to develop media plans for a few clients
- Acted as client-facing lead, delivering insights and strategic recommendations
- Handled end-to-end media planning, campaign setup, optimisation, and performance analysis aligned with client objectives
- Provided tactical and strategic recommendations based on performance data and insights
- Reduced CAC by 40–80% through targeting and funnel optimisation
- Improved ROAS by ~30% QoQ, driving $2.5M+ incremental revenue
- Led and mentored a team of ad operations executives
- Collaborated with onshore stakeholders, analytics, creative, and strategy teams across global time zones
Ad Operations Executive at Leapus Technologies Pvt. Ltd. (2020-10 – 2022-01)
Designed and executed performance-driven media plans with cross-functional teams to maximise ROI and campaign efficiency. Managed 5–6 client accounts simultaneously across multiple verticals.
- Designed and executed performance-driven media plans with cross-functional teams to maximise ROI and campaign efficiency
- Managed 5–6 client accounts simultaneously across multiple verticals
- Executed and optimised Meta (Facebook & Instagram) and LinkedIn advertising campaigns with a strong QA focus
- Performed pre- and post-launch QA, including trafficking sheet validation and tracking verification
- Implemented site events, pixels, and conversion tracking using Google Tag Manager
- Monitored live campaigns, optimised delivery efficiency, and managed budget pacing
- Collaborated with media, creative, analytics, and account teams for coordinated delivery
- Delivered weekly performance insights and recommendations. Optimised landing pages for better conversion rates
- Led demand generation for B2B segments
- Led and supported junior ad operations executives
Executive – Quality Control (Ad Operations) at Ad2Pro Media Solutions Pvt. Ltd. (2020-03 – 2020-10)
Owned quality control for campaigns across Meta Ads Manager and Google Ad Manager (DFP). Performed QC audits, troubleshooting trafficking and delivery issues.
- Owned quality control for campaigns across Meta Ads Manager and Google Ad Manager (DFP)
- Performed QC audits, troubleshooting trafficking and delivery issues
- Managed ticket workflows, ensuring SLA and quality benchmarks
- Coordinated end-to-end traffic management under tight deadlines
- Trained and mentored junior traffickers and acted as a quality escalation point
Client Service Analyst – Digital Marketing at Theorem India Pvt. Ltd. (2017-12 – 2020-02)
Managed end-to-end digital advertising execution for major US magazine brands. Built responsive microsites and landing pages using CMS, HTML5, and CSS3.
- Managed end-to-end digital advertising execution for major US magazine brands
- Built responsive microsites and landing pages using CMS, HTML5, and CSS3
- Executed campaign trafficking in Google Ad Manager (DFP) and Meta Ads Manager
- Ran A/B and multivariate testing using Google Analytics Experiments
- Performed GA-based traffic analysis and implemented GTM tracking
- Supported onboarding and training of new team members
Web Development and Digital Marketing Intern at Aegaeon Technologies (2017-06 – 2017-11)
Built and managed responsive websites using CMS platforms, HTML5, and CSS3. Executed and optimised end-to-end paid campaigns on Google Ads.
- Built and managed responsive websites using CMS platforms, HTML5, and CSS3, ensuring user-friendly design and functionality
- Executed and optimised end-to-end paid campaigns on Google Ads, including campaign setup, trafficking, and performance monitoring
- Conducted keyword research and audience targeting to improve campaign relevance and performance
- Monitored campaign metrics and implemented basic optimisations to improve CTR and conversions
