Prashant Pawar

SEO and Digital Marketing Professional with 5+ years of experience in Technical SEO, content optimization, keyword research, and performance analysis. Proficient in Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Experienced in AEO and GEO strategies to improve visibility across search engines and AI-driven discovery platforms. Proven track record of driving organic growth, increasing conversions, and delivering measurable business outcomes.

Team Lead at OssistoTechnologies (2021-01 – Present)

• Lead and mentor a team of 10 SEO executives, and ensure consistent achievement of departmental KPIs.
• Develop and execute comprehensive on-page and off-page SEO strategies aligned with business objectives and search engine best practices.
• Conduct training sessions to implement SEO strategies across the team.
• Monitor and analyze website performance metrics using Google Search Console, Google Analytics, SEMrush, and Moz to identify optimization opportunities.
• Design data-driven content strategies and oversee content optimization to improve organic search visibility and user engagement.
• Oversee social media channel management to enhance brand presence and support integrated digital marketing efforts.
• Identify and resolve technical SEO issues, including site speed, crawlability, indexation, and mobile optimization.
• Collaborate cross-functionally with content, development, and marketing teams to ensure seamless project execution and alignment.
• Execute link-building campaigns and establish strategic partnerships to strengthen domain authority and referral traffic.
• Generate and present weekly/monthly performance reports with actionable insights.

Digital Marketing Executive

• Improved SEO for an e-commerce website (Shopify) with over 6 lakh products, increasing conversions by 20%.
• Wrote and published 150+ blogs that helped increase search rankings.

Business Owner at Cafe 90's (2018-01 – 2020-01)

• Led a team of 5 employees, providing guidance and support to ensure smooth operations and team efficiency.
• Maintained strong customer relationships by addressing needs, resolving issues promptly, and promoting brand loyalty through excellent service.
• Coordinated with vendors and suppliers to ensure timely deliveries and maintained quality standards.
• Oversaw daily business operations, including inventory management, accurate accounting, and process optimization.

Digital Marketing Intern at Aavishkar Groups (2017-01 – 2017-12)

• Led a team of 5 employees, providing guidance and support to ensure smooth operations and team efficiency.
• Maintained strong customer relationships by addressing needs, resolving issues promptly, and promoting brand loyalty through excellent service.
• Coordinated with vendors and suppliers to ensure timely deliveries and maintained quality standards.
• Oversaw daily business operations, including inventory management, accurate accounting, and process optimization.

Diploma in Advance Digital Marketing – DMTI (2017-01)

MBA in International Business – D.Y. Patil College (2016-01)

Bachelor of Management Studies in Marketing – Pillai's College (2013-01)

Junior College – S.I.E.S College (2009-01)

School – St. Xavier's High School (2007-01)