Pratheesh Pp

Having 13 years of experience in Digital Marketing, Ecommerce and Web Development. Creative approach to problem solving, innovation and issue resolution. Good Analytical, Communication and Interpersonal skills. Good Knowledge in developing strategies for lead generation for different brands in different online platforms.

Performance

Marketing and Budget Management.

Influencer

Marketing.

Collaborative

Problem-Solving and Teamwork.

Sales Compensation

Analysis and Reporting.

Online Reputation

Management (ORM).

Competitor

Analysis and Market Insights. Managing ecommerce team both development and sales. Good experience in web development using PHP, React Js and Node Js.

Digital and E-commerce Head at Challani Jewellery Mart (2023-02 – Present)

Digital Marketing Manager at Focture Technologies (2016-05 – 2022-12)

• Planned and executed high-performing Google Ads campaigns, including Search, Display, Video, and Shopping ads, to optimize for CTR, ROI, and lead generation.
• Managed Facebook and Instagram Ads, implementing A/B testing, audience segmentation, and retargeting strategies to drive conversions.
• Conducted detailed keyword research and bid strategy adjustments to maximize ad performance and align campaigns with customer intent.
• Created seasonal, promotional, and product-focused landing pages using HTML, Magento, and WordPress, improving conversion rates by 20%.
• Monitored and optimized customer journeys using Google Analytics, Netcore CE, Hotjar heatmaps and session recordings to enhance UX and boost engagement.
• Developed multi-channel marketing strategies integrating email, SMS, WhatsApp, RCS, and OBD campaigns for targeted audience engagement.
• Utilized LinkedIn Campaign Manager to run B2B campaigns, increasing brand visibility among business partners.
• Integrated and managed affiliate and influencer marketing campaigns to expand the brand's reach and acquire new customers.
• Led SEO initiatives, including on-page and off-page optimization, improving search engine rankings for high-priority keywords.
• Collaborated with the content team to create engaging, SEO-optimized blogs, product descriptions, and social media content.
• Conducted backlink audits and implemented link-building strategies to strengthen domain authority.
• Generated comprehensive reports analyzing campaign performance metrics (CPC, CTR, CPA, ROAS) and presented actionable insights to senior management.
• Used Google Tag Manager to implement custom event tracking and optimize funnel performance for key campaigns.
• Conducted in-depth competitor analysis and market research to identify gaps and refine campaign strategies.
• Collaborated with digital platforms like Paytm, GPay, Flipkart, and Zomato for co-branded marketing initiatives.
• Successfully ran festive campaigns that contributed to a 45% increase in seasonal sales.
• Streamlined workflows and automated multi-channel marketing campaigns using tools like Netcore, Sinch, and Mailchimp.
• Leveraged marketing automation to implement abandoned cart recovery campaigns, driving a 15% recovery rate.
• Monitored and improved the brand's online presence across Google reviews, app stores, and social media platforms.
• Responded to customer reviews and complaints using the One Direct Tool, increasing positive feedback by 30%.
• Partnered with creative and development teams to ensure alignment of digital assets with overall marketing goals.
• Coordinated with cross-functional teams for successful execution of integrated marketing campaigns.

PHP developer at ICS (2015-01 – 2016-04)

web developer at 20overs.com (2012-01 – 2014-06)

Masters Degree in Computer Application in Computer Application – Karpagam arts and science college (2011)