Prathmesh Maske

Footwear Designer with 2+ years of experience in lifestyle, sports, and kids footwear. Experienced in trend forecasting, CAD development, technical pack creation, material sourcing, and end-to-end product development. Currently leading Men's and Kids footwear categories at Lifestyle International, delivering commercially successful collections aligned with consumer trends and business objectives.

Sr. Executive at Lifestyle International pvt. ltd. (2024-12 – Present)

• Achieved 100% adherence to the design calendar by delivering exclusive and commercially relevant design ranges across LS Men's and Kids Footwear, ensuring consistency and alignment with seasonal requirements.
• Consistently delivered accurate trends through WGSN research, market visits, and benchmarking against leading brands. Successfully aligned global trends with market needs, brand requirements, and pricing expectations to develop commercially relevant designs
• Streamlined the sample development process by closely coordinating with vendors and sourcing team and maintaining a detailed tracker tor all styles. Ensured consistent follow-ups, resulting in timely sample finalization and minimal delays. Regularly analyzed style performance (ST analysis) to improve range decisions.
• Managed multiple design projects simultaneously, adhering to strict deadlines and maintaining high-quality standards.
• More than 80% of developed styles achieved Fast Seller status.
• Presented design concepts during the initial development phase and showcased the final range to key stakeholders.
• Developed 150+ footwear styles annually across Men's and Kids categories.
• Managed development with 10+ domestic and international vendors.
• Leveraged AI tools including ChatGPT and Gemini to accelerate rendering, colorway development, and concept visualization.
• Analysed customer feedback to refine designs and improve future collections, enhancing customer satisfaction.
• Inspected pre-production materials for colour and quality, providing detailed feedback for changes.

Associate Footwear designer at Boldfit pvt. ltd. (2024-06 – 2024-12)

• Designed athletic footwear concepts across badminton, basketball, cricket, and running categories.
• Utilised digital design software to create precise CADs, enhancing design process efficiency.
• Researched products, analysing functional, commercial, cultural, and aesthetic requirements to inform design direction.
• Presented comprehensive design proposals to stakeholders, effectively communicating concepts and vision.
• Negotiated design solutions with management, sales, and manufacturing teams to align on product vision.
• Managed multiple design projects simultaneously, adhering to strict deadlines and maintaining high-quality standards.
• Negotiated with suppliers to secure the best prices for materials, optimising budget efficiency without compromising quality.

Footwear design intern at Boldfit pvt. ltd. (2023-10 – 2024-05)

• Conducted trend forecasting, colour/material research, and market analysis to inform design direction for upcoming seasons.
• Created CADs, colourways, overviews, and tech packs, ensuring alignment across all ranges for cohesive design execution.
• Showcased design concepts to development team for feedback and alignment.

Metro brands pvt.ltd. (Brand-Filaindia) (2023-06 – 2023-07)

• Designed the SS24 collection across Open Footwear. Lifestyle, Chunky, Basketball, and Goldline ranges.
• Created CADs, colorways, overviews, and tech packs for all ranges.
• Handled trend forecasting, color/material research, and market analysis for upcoming seasons.
• Presented designs to the development team during initial stages.
• Revamped select carry-forward styles with new colours and variations.

Bachelor of Design in Footwear design & development – Footwear design & development institute

PCM – Arihant College Of Arts And Science