Pratigyan Samantaray

Senior SEO Executive - PixelPii Labs

(2023-06)

Own end-to-end SEO strategy for a portfolio of client websites, covering technical audits, keyword architecture, onpage optimisation, and off-page link acquisition.
Conducted comprehensive site audits, identifying and resolving crawlability issues that contributed to a meaningful uplift in indexed pages.
Collaborated with content and development teams to implement schema markup, Core Web Vitals improvements, and internal-linking enhancements.
Produce monthly performance dashboards in GA4 and Google Search Console, translating data into clear executive summaries and actionable next steps.
Mentor two junior SEO analysts, conducting weekly reviews and fostering a culture of continuous testing and learning.

SEO & Digital Marketing Executive - Shootdart Solutions Pvt. Ltd.

(2020-10 - 2023-06)

Spearheaded SEO campaigns, achieving consistent month-on-month growth in organic sessions and keyword rankings.
Improving topical authority and reducing keyword cannibalisation.
Managed Google Ads and social media ad campaigns with SEO efforts, ensuring cohesive messaging across paid and organic channels.
Set up and maintained Google Tag Manager containers for event tracking, enabling granular insight into user behaviour and funnel drop-offs.
Delivered bi-weekly reports to stakeholders, clearly articulating ROI and the business impact of digital marketing investments.

SEO Manager - Brandybush Pvt. Ltd.

(2019-01 - 2020-09)

Managed a team of four SEO specialists, setting quarterly OKRs, running performance reviews, and aligning individual goals with business objectives.
Defined and executed the company's first structured link-building programme, resulting in a significant increase in domain authority within 12 months.
Oversaw technical SEO migrations for two major website relaunches, safeguarding organic traffic continuity through meticulous redirect mapping and pre/post-launch audits.
Introduced SEMrush and Ahrefs into the team workflow, standardising competitive analysis and keyword research processes.

Senior SEO Executive - Crushaders Tech Solutions

(2017-07 - 2018-12)

Developed and executed on-page and off-page SEO strategies for clients in the technology and services sectors.
Conducted deep-dive keyword research using Google Keyword Planner and Ubersuggest to identify high-intent, low-competition opportunities.
Collaborated with the web development team to resolve technical issues flagged during audits, including broken links, duplicate content, and slow page load times.
Produced clear, jargon-free monthly reports that helped clients understand progress and build confidence in the SEO process.

Senior SEO Executive - RGB InfoTech

(2015-02 - 2017-06)

Planned and executed keyword strategies for clients across retail, education, and professional services verticals.
Built and managed a network of high-quality backlinks through guest posting, directory submissions, and outreach, maintaining strict adherence to Google Webmaster guidelines.
Monitored rankings and traffic using Google Search Console and third-party tools, adjusting tactics swiftly in response to algorithm updates.

SEO Executive - AuroIN

(2012-11 - 2015-01)

Laid the foundations of a professional SEO career, gaining practical experience in on-page optimisation, link building, and analytics reporting.
Assisted senior strategists in developing content briefs, meta-tag guidelines, and site structure recommendations for diverse client portfolios.
Monitored daily keyword movements and compiled weekly performance snapshots to keep project managers informed of campaign progress.

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