AGM, Strategy and Growth, CEO and WTD Office at Welspun Global Brands Ltd. (Welspun Living Ltd.) (2024-03 – Present)
Rs. 500 Cr domestic (Mar 2024 – Sep 2025) expanded to USD 800 Mn global platform (Oct 2025 – present) across Home Textiles, Flooring and Advanced Textiles in 50+ countries. Reports to WTD, Board Member, Welspun USA and Welspun Global Brands.
- Global Strategy Developed the Rs. 15,000 Cr three-year growth strategy for the home textiles and flooring business, covering product mix, EBITDA and PBT improvement and non-USA market expansion.
- M&A and Board Governance Lead evaluation of inorganic proposals, build board-ready investment rationale, and author Board Meeting, Audit Committee, BRC and Strategy decks for CEO and Whole Time Director.
- Market Intelligence Sized a Rs. 12,000 Cr domestic addressable market across 2 categories, directly shaping investment priorities and white-space strategy for two Domestic Brand Spaces and Welspun.
- Channel and Distribution Strategic Initiative for General Trade distributor network from 160 to 65 nodes, lifting salesforce strike rate from 23% to 35% within 2 months.
- Process and Technology Drove AI integration into core business processes, generating Rs. 75 lakh in incremental cross-sell revenue within 3 months.
Manager, Strategy at UltraTech Cement Ltd. (Aditya Birla Group) (2022-02 – 2024-02)
- M&A, Ambuja Cements Strategic evaluation of Ambuja Cements as an acquisition target during the Adani takeover, drawing on 12 years of institutional knowledge to inform ABG's bid strategy.
- Expansion Programme Governed the Rs. 13,000 Cr Phase III capacity expansion across 9 locations, aligning 21.9 MnT of capacity planning across 7 cross-functional teams. Full strategy delivered in 6 months. Performance bonus awarded.
- M&A Pipeline Assessed Rs. 7,000 Cr inorganic pipeline; led due diligence on 4 acquisition targets and developed supply security frameworks adopted by the strategy function.
- Investment Analysis and Growth Evaluated 25+ business cases at 12% IRR and 5-year payback across 25+ locations. Identified supply-demand gaps across 15+ states, contributing to 1.53% market share growth.
- Executive Governance Primary point of resolution for 500+ queries from Group Chairman and Business Review Council, backed by data-led analysis at the highest level of the Aditya Birla Group.
Deputy Manager, Strategy at Ambuja Cements Ltd., Operating Company of Holcim Group (Switzerland, 70+ Countries) (2010-04 – 2022-02)
12 years · Progressed from Market Intelligence Officer to Deputy Manager, Strategy · 5x Employee of the Year · Young Leaders Development Programme, IIM Indore
- Strategic Planning and Expansion Led market and feasibility analyses for brownfield and greenfield expansions across 15+ locations, supporting 5 MTPA of capacity addition between 2016 and 2022.
- Pricing Strategy Owned organisation-wide pricing strategy across geographies, balancing market competitiveness with margin protection. Delivered Rs. 1.5 Cr annual profit improvement.
- Supply Chain Optimisation Designed the Ambuja-ACC cross-network supply agreement scaling volumes 20x from 3,000 to 60,000 T/month with Rs. 30/T cost saving. Built Linear Programming model holding logistics cost below Rs. 1,300/T.
- Analytics and Business Intelligence Deployed statistical forecasting models and strategic dashboards, bringing Holcim's global data standards into the Indian business. Models achieved 90%+ accuracy, enabling Rs. 100 Cr in incentive disbursement.
- EBITDA and PMO Governance Drove cross-functional performance tracking and war-room governance across the Programme Office managing Rs. 2,200 Cr EBITDA delivery.
- Market Intelligence and Entry Designed market entry models for emerging regions using data-backed frameworks, improving market share and optimising dealer networks across geographies.
