Pratik Likhar

Detail-oriented User Interface(UI), User Experienced (UX), Graphics & Visual Designer with 6.5 years experience creating user-centric, accessible digital experiences. Skilled in design systems, typography, color theory, and collaboration, and deliver innovative solutions that enhance engagement and align with business goals.

UI/ UX Graphics & Visual Designer at Bajaj Broking (Bajaj Financial Securities Pvt. Ltd.) (2022-11 – Present)

• Led user research, competitor analysis, and usability testing to redesign the website (50+ pages), post-login dashboard, EKYC journey for faster onboarding and Mutual Fund dashboard to improving customer experience and driving a 35% business impact increase.
• Collaborated with development teams to create architecture diagrams and implement UI enhancements, ensuring a seamless, user-friendly, and brand-consistent experience.
• Developed visual identities, design systems, brand guidelines, and marketing creatives across digital and print channels, contributing to a 60% increase in customer engagement.

UI/ UX & Graphics Designer at Leo Technosoft (2021-09 – 2022-10)

• Created websites and applications for Clifix Healthcare, including redesign of doctor appointment dashboards, improving user journeys through user flow, persona development, empathy mapping, and both low and high-fidelity wireframes.
• Designed and developed websites for LTS Secure, ensuring user-friendly and visually appealing interfaces.
• For Marketing Team, I designed graphics including brochures, one-pagers, flyers, social media posts, ID cards, emailers, and business cards as a Graphics Designer.

Jr. Production Associate at AffinityX (Global Advertisement Pvt. Ltd.) (2019-10 – 2021-05)

• Reviewed design files to ensure print readiness and collaborated with printing teams to maintain quality across products such as pens, t-shirts, awards, and banners.
• Created mockups to help clients visualize designs and supported seamless revisions by incorporating feedback.
• Managed project timelines, conducted quality checks, and maintained organized digital assets to streamline workflows and ensure timely delivery.

Master of Computer Application in Computer Application – Bhilai Institute of Technology (BIT) (2015 – 2018)