Senior Executive - Marketing at Runwal Realty (2026-06 – Present)
- Spearheaded the end-to-end digital content strategy and editorial calendar for the brand's digital properties, maximizing audience engagement and online visibility.
- Acted as the central liaison between internal cross-functional teams and external creative agencies to ensure the seamless execution of omnichannel marketing campaigns.
- Orchestrated experiential marketing activations and on-ground promotional events to drive footfall and enhance the physical customer experience (CX).
- Managed vendor relationships and key stakeholder communications, ensuring strict adherence to event KPIs, timelines, and budget constraints.
Senior Officer - Corporate Office at Beyond Squarefeet (2025-07 – 2026-06)
- Directed cross-functional corporate communications and integrated marketing initiatives, streamlining brand operations and internal workflows.
- Executed high-impact B2B branding and corporate outreach campaigns tailored for top-tier real estate developers and commercial mall portfolios.
- Collaborated on project-level Go-To-Market (GTM) strategies, refining brand positioning and value propositions to align with target market demographics.
Digital Marketing Specialist at Startup Surge (2025-02 – 2025-06)
- Architected and deployed performance marketing (Meta Ads) and content strategies across 7 diverse B2B and B2C accounts (education, hospitality, real estate), successfully driving customer acquisition and generating 1,200+ Marketing Qualified Leads (MQLs).
- Optimized A/B testing protocols for ad creatives, granular audience segmentation, and retargeting workflows, scaling average Click-Through Rate (CTR) from 1.8% to 3.2% while improving overall campaign efficiency.
- Conceptualized data-backed social media frameworks and organic content strategies, achieving a 45% surge in user engagement and 20-30% Month-over-Month (MoM) follower growth.
- Partnered with key client stakeholders to align digital campaign deployment with overarching business objectives, brand voice, and revenue goals.
Client Service Executive at Soul Communication (2024-07 – 2025-01)
- Executed large-scale experiential corporate events and brand activations for marquee clients (HPCL, DHL), independently overseeing project lifecycles from ideation to post-event analysis.
- Managed high-touch guest relations and CRM data for key ceremonies at the MAMI Mumbai Film Festival, overseeing seamless communication and RSVP logistics for 1,000+ VIP attendees.
Branding and Marketing Intern at Polaad (2024-01 – 2024-04)
- Elevated visual brand identity through strategic product photography, graphic design, and retail visual merchandising to strengthen market positioning.
- Assisted in executing promotional strategies for 2 major trade exhibitions, capturing 200+ top-of-funnel (ToFu) customer interactions and inbound sales inquiries.
Visual Merchandising Intern at Shoppers Stop (2023-07 – 2023-07)
- Designed and implemented visual merchandising displays in strict alignment with overarching brand architecture and seasonal campaign guidelines.
- Optimized point-of-sale (POS) aesthetics to drive product discoverability and enhance the physical retail customer journey.
