Marketing Specialist - SEO at HiveMinds (A unit of Madison World) (2026-01 – Present)
- Drive end-to-end SEO strategy for B2B clients.
- Perform technical audits and fix crawl, indexing, and CWV issues.
- Build keyword clusters and content roadmaps.
- Collaborate with cross-functional teams to execute SEO initiatives.
- Deliver monthly reports with actionable insights.
Sr. SEO Analyst at Madison World (2024-09 – 2026-01)
- Own end-to-end SEO strategy (technical, on-page, content) for B2B clients, aligned with annual business objectives and growth plans.
- Conduct comprehensive technical SEO audits using Screaming Frog, GSC, and GA4, identifying and resolving crawl, indexing, and Core Web Vitals issues to improve overall site health and organic visibility.
- Build keyword clusters and content roadmaps using SEMrush and AI tools, strengthening topical authority and improving keyword coverage.
- Collaborate closely with UI/UX, content, and development teams to implement SEO-led recommendations that enhance engagement and organic CTR.
- Mentor junior SEO team members, review deliverables, and ensure quality execution aligned with SEO best practices.
- Prepare and present monthly SEO performance reports, translating data into actionable business insights for clients.
SEO Manager at 1702 Digital (2024-04 – 2024-09)
- Led SEO strategy and execution for brands including SBI General Insurance and The Good Life Company (TGL) across technical SEO, on-page optimization, and content strategy.
- Developed Annual Operating Plans (AOPs) with clear SEO KPIs, growth projections, and execution roadmaps.
- Planned and executed new content initiatives, including blog expansion, new landing pages, and content optimization for search intent alignment.
- Managed and mentored a team of 3 SEO specialists, ensuring timely delivery and performance consistency.
- Worked cross-functionally with content and development teams to align SEO initiatives with broader marketing objectives.
- Analyzed weekly and monthly performance trends to identify growth opportunities and corrective actions.
SEO Analyst at Infidigit (2022-11 – 2024-04)
- Created and executed SEO strategies covering technical improvements, on-page optimization, content planning, and link building for multiple client brands.
- Led website audits and implemented technical recommendations in collaboration with development teams.
- Improved existing content by re-optimizing blogs and landing pages based on keyword and performance analysis.
- Coordinated with content teams to streamline blog workflows and maintain SEO quality standards.
- Generated weekly and monthly SEO performance reports using GA4, GSC, and SEMrush, providing actionable insights to stakeholders.
- Supported proposal creation, strategic presentations, and quantitative SEO analysis for new and existing clients.
SEO Analysts at DigiChefs (2021-11 – 2022-11)
- Conducted market and competitor research to identify SEO growth opportunities and content gaps.
- Performed detailed website audits and worked with developers to resolve technical SEO issues.
- Executed on-page SEO, off-page SEO, blog topic research, and coordination with content writers.
- Monitored traffic fluctuations and keyword performance, delivering fortnightly and monthly reports.
SEO Executive at Koffeetech Communication (2021-07 – 2021-11)
- Managed SEO activities for 10 client accounts, including on-page SEO, off-page SEO, and keyword research.
- Conducted website audits and coordinated technical fixes with developers.
- Created monthly SEO performance reports and handled client communication via email and meetings.
- Managed Google Business Profile verification and optimization.
SEO Executive at Ebrandz LLP (2019-06 – 2021-07)
- Executed daily on-page and off-page SEO activities across multiple websites.
- Conducted technical audits and worked with developers to resolve SEO issues.
- Assisted in defining quarterly and yearly SEO KPIs.
- Trained newly joined team members on SEO processes and best practices.
