Prerna Divecha

Senior SEO Analyst with 6+ years of experience driving organic growth for Indian and international brands across healthcare, BFSI, local and service-based websites. Proven expertise in technical SEO, content-led growth, website migrations, and performance analysis, delivering measurable improvements in traffic, rankings, and visibility. Strong background in SEO strategy planning, AOP execution, stakeholder collaboration, and team mentoring, with hands-on experience using data-driven and AI-assisted SEO approaches.

Marketing Specialist - SEO - HiveMinds (A unit of Madison World)

(2026-01)

• Drive end-to-end SEO strategy for B2B clients.
• Perform technical audits and fix crawl, indexing, and CWV issues.
• Build keyword clusters and content roadmaps.
• Collaborate with cross-functional teams to execute SEO initiatives.
• Deliver monthly reports with actionable insights.

Sr. SEO Analyst - Madison World

(2024-09 - 2026-01)

• Own end-to-end SEO strategy (technical, on-page, content) for B2B clients, aligned with annual business objectives and growth plans.
• Conduct comprehensive technical SEO audits using Screaming Frog, GSC, and GA4, identifying and resolving crawl, indexing, and Core Web Vitals issues to improve overall site health and organic visibility.
• Build keyword clusters and content roadmaps using SEMrush and AI tools, strengthening topical authority and improving keyword coverage.
• Collaborate closely with UI/UX, content, and development teams to implement SEO-led recommendations that enhance engagement and organic CTR.
• Mentor junior SEO team members, review deliverables, and ensure quality execution aligned with SEO best practices.
• Prepare and present monthly SEO performance reports, translating data into actionable business insights for clients.

SEO Manager - 1702 Digital

(2024-04 - 2024-09)

• Led SEO strategy and execution for brands including SBI General Insurance and The Good Life Company (TGL) across technical SEO, on-page optimization, and content strategy.
• Developed Annual Operating Plans (AOPs) with clear SEO KPIs, growth projections, and execution roadmaps.
• Planned and executed new content initiatives, including blog expansion, new landing pages, and content optimization for search intent alignment.
• Managed and mentored a team of 3 SEO specialists, ensuring timely delivery and performance consistency.
• Worked cross-functionally with content and development teams to align SEO initiatives with broader marketing objectives.
• Analyzed weekly and monthly performance trends to identify growth opportunities and corrective actions.

SEO Analyst - Infidigit

(2022-11 - 2024-04)

• Created and executed SEO strategies covering technical improvements, on-page optimization, content planning, and link building for multiple client brands.
• Led website audits and implemented technical recommendations in collaboration with development teams.
• Improved existing content by re-optimizing blogs and landing pages based on keyword and performance analysis.
• Coordinated with content teams to streamline blog workflows and maintain SEO quality standards.
• Generated weekly and monthly SEO performance reports using GA4, GSC, and SEMrush, providing actionable insights to stakeholders.
• Supported proposal creation, strategic presentations, and quantitative SEO analysis for new and existing clients.

SEO Analysts - DigiChefs

(2021-11 - 2022-11)

• Conducted market and competitor research to identify SEO growth opportunities and content gaps.
• Performed detailed website audits and worked with developers to resolve technical SEO issues.
• Executed on-page SEO, off-page SEO, blog topic research, and coordination with content writers.
• Monitored traffic fluctuations and keyword performance, delivering fortnightly and monthly reports.

SEO Executive - Koffeetech Communication

(2021-07 - 2021-11)

• Managed SEO activities for 10 client accounts, including on-page SEO, off-page SEO, and keyword research.
• Conducted website audits and coordinated technical fixes with developers.
• Created monthly SEO performance reports and handled client communication via email and meetings.
• Managed Google Business Profile verification and optimization.

SEO Executive - Ebrandz LLP

(2019-06 - 2021-07)

• Executed daily on-page and off-page SEO activities across multiple websites.
• Conducted technical audits and worked with developers to resolve SEO issues.
• Assisted in defining quarterly and yearly SEO KPIs.
• Trained newly joined team members on SEO processes and best practices.

Advanced Certificate in Digital Marketing and Communications - Digital Marketing and Communications - MICA & UpGrad (2022-10 - 2023-05)

Bachelors of Management Studies - Management Studies - University of Mumbai (2015-06 - 2018-05)