Prerna Gouda

UI/UX Designer with experience designing end-to-end product experiences for SaaS platforms, driving measurable improvements in conversion, engagement, and task efficiency. Skilled at translating complex, multi-stakeholder workflows into intuitive interfaces using user research, interaction design, and design systems. Strong focus on data-informed decision making, usability, and scalable UI systems.

UI/UX Designer Intern at Tatva Ops (2024-12 – Present)

Designed end-to-end product experiences for SaaS platforms with focus on conversion optimization, design systems, and workflow optimization.

• Owned end-to-end UX design of a complex space configuration platform, simplifying multi-step workflows into intuitive flows — increased user engagement by 30% and reduced decision time by 25%
• Built and scaled a design system (components, tokens, micro-interactions) in Figma, improving UI consistency and reducing design-dev handoff effort by 35%
• Redesigned vendor quotation flow using user research and IA, addressing friction points — improved form completion by 40% and reduced drop-offs by 20%
• Designed a vendor recommendation experience, aligning user needs with business goals — increased conversion by 25%
• Optimized marketing landing pages with conversion-focused UX and visual hierarchy — improved CTR by 30% and engagement by 20%
• Designed internal dashboards and workflow tools, improving usability and reducing task completion time by 30%
• Created brand-aligned visual and motion assets, improving social engagement by 25% and maintaining cross-platform consistency

Master of Computer Applications in Computer Applications – Siksha 'O' Anusandhan (2023-01 – 2025-12)

Bachelor of Science in Computer Science – Utkal University (2020-01 – 2023-12)