Prerna Soni

Product professional with 4 years of experience, including 2.5+ years of experience as an Associate Product Manager, driving product discovery, PRD writing, wireframing, user and market research and 0-to-1 product execution. Strong experience in scoping complex problems and validating ideas fast and consistently delivering against goals and timelines. Skilled at stakeholder communication and leveraging AI-powered workflow automation to translate user insights into high impact product direction.

Background spans project coordination and operations, giving a strong execution and stakeholder-management foundation for product ownership.

Associate Product Manager - Infollion Research Services Limited

(2025-02)

• Designed wireframes and interactive prototypes for workflow improvements in Infollion's internal expert search and delivery dashboard, using RICE/WSJF prioritization frameworks to align feature priorities with engineering teams
• Led early adoption efforts for "Syndicated Sessions" by engaging 50+ CXO experts and gathering feedback to refine product positioning and workflows.
• Designed and drove the end-to-end workflow for Syndicated Sessions, covering expert submission, compliance review, and admin publishing, resulting in a dedicated reviewer dashboard that reduced review turnaround time by 20 minutes per review
• Authored end-to-end PRDs and defined functional workflows for Syndicated Sessions, including problem statements, user journeys, acceptance criteria, and AI evaluation benchmarks to help engineering teams validate model outputs before launch.
• Replaced traditional standalone survey with a conditional, in-workflow sentiment trigger (comfortable / neutral / uncomfortable), increasing expert feedback capture rates by 30% across active projects
• Led 2-track user research across internal stakeholders and external active experts, translating qualitative feedback (collected from google form) into prioritised backlog iterations that improved post-launch adoption by 20%
• Defined product requirements and collaborated on implementing a grounded RAG (Retrieval Augmented Generation) workflow for expert operations, improving response accuracy by reducing model hallucinations by 40% and lowering manual operational queries by 50%
• Explored and defined product use cases for MCP (Model Context Protocol) integration in client-facing workflows, enabling context-aware AI experiences and automation opportunities
• Managed expert onboarding and engagement workflows for 300+ global experts across IT Services, Telecom, and Media, contributing to $100K+ revenue generation within 8 months.
• Produced market research and insight reports across IT, MarTech, SaaS, and Middle East IT to guide client and product decisions
• Proposed 15 onboarding-flow improvements based on user research; 9 were implemented, directly shaping the product's UI/UX redesign

Senior Project Coordinator (Product Focus) - Bizgurukul

(2024-04 - 2024-08)

• Built and maintained product roadmaps translating business objectives into phased, executable delivery plans for three course-based product launches spanning AI, e-commerce, and content creation
• Partnered with product, design, and content stakeholders to scope features and align release timelines; co-led all three launches to measurable revenue and strong user feedback
• Drove feature direction and prioritization through hands-on ideation and planning sessions for each course

Project Coordinator (Product Focus) - Bizgurukul

(2023-01 - 2024-04)

• Managed full project lifecycles from kickoff to delivery, aligning timelines, priorities, and stakeholder expectations across cross-functional teams
• Planned and executed 2 annual organisational events (300+ attendees each), including a product launch, owning influencer coordination, logistics, and on-ground operations end-to-end
• Managed a 3-day residential training event for 50–70 top performers, owning end-to-end influencer onboarding, logistics, and on-ground execution

Operations Associate - Travclan

(2022-06 - 2022-12)

• Closed 100 bookings within 2 months for the Dubai travel product, maintaining process quality and delivery timelines
• Supported the sales team in closing stalled leads by diagnosing blockers, negotiating better pricing with vendors or clarifying service details to address client concerns, directly contributing to bookings closed

Executive Program - Product Management and Artificial Intelligence - E&ICT Academy, IIT Guwahat (2025 - 2026)

Bachelor of Business Administration - BBA - Delhi Metropolitan Education (2019 - 2022)