Prerna Verma
On-page SEO and PPC executive
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About
Performance-oriented On-Page SEO & PPC Executive with expertise in website optimization and paid campaign management. Proven ability to enhance organic visibility, improve CTR, and optimize campaigns for better ROI. Strong analytical mindset with data-driven decision making.
Experience
SEO Executive at Apex Web Cube (2025-12 – Present)
On-Page SEO and PPC (Google Ads) Executive responsible for website optimization and paid campaign management
- Strategically optimized meta tags, headings, and URLs to improve search visibility
- Prepared 5–6 performance analysis reports
- Created ranking improvement and organic traffic reports
- Prepared blog optimization strategies to enhance organic visibility and search rankings
- Executed improvements on non-meta SEO factors
- Enhanced overall website performance and efficiency
- Prepared 5–8 comprehensive website analysis reports (brief)
- Successfully managed and executed Google Ads campaigns
- Performed 1–3 keyword research activities per day for effective campaign planning
- Performed competitor analysis reports as required
- Created high-converting ad copies to improve CTR
- Set up and continuously optimized campaigns for improved ROI and conversions
- Efficiently monitored daily budgets and bidding strategies
- Recommended and optimized landing pages (CRO basics) for better conversion performance
Junior Accountant (Internship) at Chatter & Chatter CA Firm (2025-05 – 2025-08)
Junior Accountant responsible for GST compliance, TDS management, invoicing, voucher verification, and bank reconciliation
- Goods and Services Tax (GST): Prepared, reviewed, and filed GST returns ensuring compliance and accuracy
- Tax Deducted at Source (TDS): Managed TDS calculations, deductions, and filings with proper documentation
- Invoicing: Created, processed, and monitored invoices for timely payments
- Vouchers: Verified and recorded payment and receipt vouchers
- Bank Statements: Reconciled monthly bank statements to identify discrepancies
Education
B.COM in Finance & Accounting – Poornima University (2026-04)
