Pritha Karmakar

Drove massive organic growth managing @Jeetzfilmworks across Meta, producing a catalogue of viral short-form videos that peaked at 27.2M, 11M and 6.5M organic views. Oversaw @GrassrootEntertainment, music label social media, handling music metadata, hindi song draft copywriting, sound reviews, trend adaptation etc. Contributed in digital rollouts for key film titles (Boomerang, KBBKBD announcement, the royal reveal, teaser 2 release) creating 20+ promotional assets via trend-aligned content calendars.

Social Media Executive - Jeetzfilmworks

(2024-09 - 2026-06)

• Drove massive organic growth managing @Jeetzfilmworks across Meta, producing a catalogue of viral short-form videos that peaked at 27.2M, 11M and 6.5M organic views.
• Oversaw @GrassrootEntertainment, music label social media, handling music metadata, hindi song draft copywriting, sound reviews, trend adaptation etc.
• Contributed in digital rollouts for key film titles (Boomerang, KBBKBD announcement, the royal reveal, teaser 2 release) creating 20+ promotional assets via trend-aligned content calendars.
• Maintained a monthly content calendar aligned with cultural campaigns and social media trends.
• Write copies, captions and hashtags for digital campaigns.
• Participated in dispute resolution for copyright claims
• Maintained weekly KPI reports (3s, 15s views,overall watch time, bounce rate & engagement metrics)

Social Media Marketing Intern - Jeetzfilmworks

(2024-05 - 2024-09)

• Supported day-to-day content execution, scheduling and publishing for entertainment campaigns across social media platforms (Youtube, Facebook, Instagram).
• Assisted in maintaining content planning sheets, cultural events calendar.
• Gained hands-on exposure to content workflow management and campaign execution.
• Participated in film promotions planning, promotional content ideation, trailer-song launch events, Live broadcasting, promotional interviews etc.
• Helped monitor content performance and compile weekly reports for campaign analysis.

Bachelor of Arts - English (Honours) - Sarojini Naidu College for Women's (2021 - 2024)