Digital Marketing Senior - Hiflo Solders Pvt. Ltd. - Chennai
(2025-01)
Managed end-to-end digital marketing activities for HiFlo Solders Pvt Ltd, a global B2B solder manufacturing company.
- Executed Meta Ads, Google Ads, LinkedIn marketing, and social media campaigns to improve brand visibility and lead generation.
- Handled content creation, post scheduling, and engagement strategies across LinkedIn and other digital platforms.
- Worked on off-page SEO activities, keyword-based content optimization, and website updates for better online presence.
- Created technical content, newsletters, product posts, and educational materials for solder wire, solder paste, and solder bar categories.
- Conducted competitor analysis, market research, and industry trend analysis in the electronics manufacturing sector.
- Contributed to improving the company's B2B online presence and helped achieve strong industry visibility through consistent digital marketing efforts.
- Executed Meta Ads and Google Ads campaigns that improved lead generation and brand engagement.
- Supported brand awareness and professional outreach initiatives through regular content planning and digital campaigns.
Social Media Marketing Manager - Motion Education Coimbatore - coimbatore
(2024-01 - 2025-01)
Managed social media marketing activities for Motion Education Coimbatore, an institute focused on NEET and IIT-JEE coaching programs.
- Increased Instagram and Facebook engagement through consistent content planning and reel marketing strategies.
- Planned and created engaging social media content, posters, reels, captions, and campaign ideas for student-focused audiences.
- Handled Instagram and Facebook page management, including post scheduling, audience engagement, and brand consistency.
- Worked on increasing social media reach, student engagement, and online visibility through creative content strategies.
- Coordinated promotional campaigns for NEET, JEE, foundation courses, admissions, and educational events.
- Designed monthly content calendars and implemented trending educational marketing concepts for better engagement.
- Supported lead generation and inquiry growth through social media promotions and awareness campaigns.
- Built strong online branding for the institute through consistent digital presence and student-centric marketing activities.
Digital Marketing - Nextskill Technologies Private Ltd - Coimbatore
(2023-01 - 2024-01)
Worked as a digital marketing executive at Nextskil Technology, handling overall digital marketing activities for multiple client projects.
- Managed social media marketing activities, including content planning, posting, audience engagement, and brand promotion across Facebook, Instagram, LinkedIn, and other platforms.
- Executed off-page SEO activities such as business listings, social bookmarking, profile creation, article submission, blog submission, and local SEO tasks. Performed off-page SEO activities and improved website visibility through backlink creation and keyword optimization.
- Assisted in keyword research, competitor analysis, backlink analysis, and website performance monitoring for SEO improvement.
- Worked with Google Analytics, Google Search Console, and other digital marketing tools for tracking website and campaign performance.
- Supported Google Ads campaign activities, basic PPC optimization, and digital promotion strategies for lead generation.
- Prepared monthly reports for social media performance, SEO activities, website traffic, and campaign insights.
- Contributed to improving online visibility, audience engagement, and digital brand presence through consistent marketing activities.
