Priyaa Shiva

Digital Analytics & Tag Implementation Specialist with 9+ years of experience across Adobe Launch, Adobe Analytics, Tealium iQ, and web tagging. Strong experience working as Tag Developer for Samsung US website. Expert in click tracking, eVar/prop/event mapping, pixel integrations, debugging, and data layer enhancements.

Senior Software Developer (Tag Developer) – Samsung US (Contract) - Programming Pvt Ltd

(2023-01)

• Implemented Adobe Launch rules, Data Elements & custom JavaScript.
• Migrated Tealium tags to Adobe Launch including pixels & affiliate tags.
• Built CTA click tracking, PDP tracking, GNB interactions & funnel tracking.
• Implemented Target URL (eVar189) & Previous Component (eVar179) tracking.
• Debugged utag_data issues, mapping errors & missing events.
• Coordinated with Dev, QA & Analytics teams for UAT and Production validation.

Senior Engineer – Horizon Blue Cross Blue Shield - CSS Pvt Ltd

(2016-09 - 2022-12)

• Delivered GA/AA tracking for insurance journeys.
• Built data layers for quote & checkout flows.
• Managed tag management using GTM & Adobe tools.
• Created dashboards using Google Data Studio & Tableau.

M.Sc - Information Technology - M.O.P Vaishnav College (2016)

B.Sc - Information System Management - SDNB Vaishnav College (2014)