Priyal Chauhan

Jr. SEO Manager - Instaacoders - Delhi, Remote

(2023-02)

Integrated Claude AI and ChatGPT into the content production workflow to rapidly generate SEO-optimised landing pages, blog posts, and meta content — cutting first-draft turnaround time by over 60% while maintaining keyword focus and brand tone.
Lead end-to-end SEO strategy and execution for 10+ client projects spanning e-commerce, services, and B2B niches, overseeing keyword research, on-page optimisation, and performance reporting.
Use AI-generated briefs and content outlines (via Claude AI) to guide writers and maintain consistent messaging across all digital touchpoints, supporting client content migration and website rebuild projects.
Execute monthly technical audits via Screaming Frog, identifying and resolving crawl errors, duplicate content, redirect chains, and site speed issues to protect and grow organic rankings.
Build and manage white-hat link-building campaigns with a focus on link equity preservation — a critical component of ongoing site migration projects for multiple clients.
Analyse performance via GA4 and Google Search Console; deliver bi-weekly ranking and traffic reports to stakeholders with data-backed improvement recommendations.

Sr. Digital Marketer - SunTec Web Services Pvt. Ltd. - Delhi

(2020-12 - 2022-11)

Managed SEO campaigns and technical audits for a diverse portfolio of clients, achieving consistent improvements in organic traffic, SERP rankings, and lead generation through content and technical optimisation.
Developed and executed content marketing strategies that identified topical authority gaps and optimised existing pages, increasing organic sessions month-on-month across client accounts.
Began experimenting with early AI writing tools (GPT-3 based) to streamline content ideation and meta-copy generation, establishing repeatable AI-assisted workflows ahead of mainstream adoption.
Collaborated with developers on technical fixes including page speed improvements, structured data (schema) implementation, canonical tags, and crawlability enhancements.
Led monthly SEO reporting and presented strategic insights and action plans directly to clients, building strong stakeholder relationships and high retention rates.

Team Leader – Digital Marketing - TridIndia - Delhi

(2018-03 - 2020-11)

Led a team of 8+ SEO and content specialists simultaneously managing 100+ international and 25+ domestic client projects — developing SOPs, quality benchmarks, and team training programmes.
Developed and implemented multi-channel digital marketing strategies — spanning SEO, PPC, and content — across multilingual projects for global clients in competitive verticals.
Conducted comprehensive website audits using Screaming Frog and SEMrush; streamlined site architecture to reduce average crawl errors and improve indexation health across the client portfolio.
Performed competitor analysis and keyword gap analysis to continuously refine client content strategies, identifying new ranking opportunities and protecting existing SERP positions.
Trained and mentored junior SEO executives on technical SEO, content strategy, and reporting best practices, establishing a culture of data-driven decision-making within the team.

SEO Executive - Salax eServices - Delhi

(2016-04 - 2018-03)

Handled on-page and off-page SEO across 20+ international and 45+ domestic projects — covering link building, content optimisation, meta tag strategy, and local SEO.
Monitored keyword rankings and website analytics using Google Analytics and Google Search Console, producing weekly traffic trend reports with actionable insights for clients.
Executed guest posting, directory submissions, and outreach campaigns to build domain authority, consistently improving backlink profiles for client websites.
Assisted in client onboarding, requirements gathering, and initial SEO health audits using Moz and Ahrefs, setting accurate performance baselines from day one.

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