Regional Visual Merchandiser, South Zone, India at Infra Market Retail Pvt Ltd. (2024-01 – 2025-07)
- Handled all NSOs across the South Zone of India.
- Overview of the creative and artistic concepts for in-store display.
- Store recce, visual designing, and conceptualization for the store visual graphics.
- Taken care of the designs and signage requirement for construction plants as well, along with the new innovative ideas to engage the client.
- Developed innovative template designs for promotional materials and internal communication.
- Managed B2C store mergers with a focus on brand consistency, store redesign, and coordination of related project activities.
- Fixture designing and construction for FOFO (B2C) Stores.
- Vendor Management: From ensuring the quality of work (printing, props, media) to taking care of the payment procedures and managing the timelines for the same.
Regional Visual Merchandiser, South Zone, India at Infra Market Retail Pvt Ltd. (2021-11 – 2023-05)
- Planning and recce for the New Store Launch in coordination with project team.
- Concept planning and designing of In-store Visual as product categories.
- 3D model design construction for Ready-Made Concrete plant of B2B business.
- Vendor management for entire south region along with B2B Media handling.
- In-Store training to store teams for store upkeep and VM norm to be followed across the store.
Visual Merchandiser – Team Lead, Bangalore, India at Udaan.com – Tekshore Ecommerce Pvt Ltd. (2020-06 – 2020-12)
- Market Research Plan for B2C store launch in VM concept.
- Store project layout and fixture planning.
- Communication action plan based on store sections as per layout design.
- Looked into the constructions of prop and other VM support materials.
- Taken guidance under the Product Catalogue Team in understanding the product-based detailing in the online concept.
Area Visual Merchandiser, Mumbai, India at FOODHALL- Future Group Value Retail Ltd. (2018-06 – 2020-05)
- Led NSO initiatives aligned with brand standards and launch timelines.
- In charge of creating visual designs for different promotions/zones and brand guidelines.
- Guided in creating attractive displays to enhance store looks.
- Create month-wise dockets and artwork circulations for stores.
- Handling project and layout plotting VM for new store launch.
- Designing and constructing of props and other 3D structures for projects/stores.
- Analyze underperforming categories and determine visual strategies to help improve performance.
- System-oriented vendor management with optimized budgets.
Sr. Executive Visual Merchandiser, West Zone, India at Pantaloons Fashion Aditya Birla Retail Pvt Ltd. (2014-04 – 2018-05)
- VM Budget adherence & cost saving to optimize the investments without compromising on quality.
- Ensure the timely implementation of windows/promos/campaigns for effective cascading of communication.
- Work in coordination with the zonal office and store team to deliver the best all-around experience for the customer.
- Ensuring proper communication flow to the customer to ensure increased footfall.
- Enrolling of promo communication as per visibility docket and from store visibility perspective.
- Maintaining store VM and MPM standards as per company guidelines to ensure the look and feel of the store is updated.
- Training & Development of bench & VM champs to ensure future pipeline.
- Updation to the store teams on VM norms to keep their sections intact.
- Store Docket designing and layout mapping.
Executive Visual Merchandiser, Bangalore, India at FOODHALL- Future Group Value Retail Ltd. (2012-07 – 2014-03)
- Merchandise styling for Gourmet Food and General Merchandise products.
- Idea generation of designs and merchandise display for every month food festival's theme celebration.
- Overall, In-store Visual Communication.
- Up-keeps for monthly promotions.
- Store setup and layout planning.
- Vendor management for branding and communication.
- VM Training to staffs.
