Priyanka Gouda

Results-driven E-commerce & Shopify Website Manager with 3+ years of experience managing Shopify stores, website operations, product listings, and digital marketing coordination. Skilled in website optimization, inventory management, SEO, analytics, CRO, and cross-functional team coordination. Strong understanding of customer behavior, sales performance, and online store management with a focus on improving user experience and driving conversions.

Shopify Website Manager - Mesmerize India

(2023-01)

• Managed and maintained Shopify website operations ensuring smooth functionality and seamless user experience.
• Uploaded, updated, and managed product listings, pricing, descriptions, collections, and inventory.
• Coordinated with marketing teams for campaigns, product launches, promotions, and seasonal sales activities.
• Monitored website performance, traffic, conversion rates, AOV, bounce rate, and sales reports using analytics tools.
• Handled order management, payment gateway coordination, returns, refunds, and customer support queries.
• Worked closely with developers and designers for website updates, landing pages, UI improvements, and feature enhancements.
• Managed integrations with logistics, CRM systems, and marketplace platforms for efficient operations.
• Implemented SEO best practices including product optimization, metadata updates, and keyword-focused content.
• Assisted in executing Meta Ads and digital marketing strategies to improve traffic and customer acquisition.
• Prepared daily, weekly, and monthly sales and performance reports using MS Excel and Shopify analytics.
• Analyzed customer behavior and suggested strategies to improve retention, conversions, and repeat purchases.
• Coordinated between inventory, marketing, and content teams to ensure accurate product availability and campaign execution.

Bachelor of Management Studies (BMS) - Marketing Specialization