Priyanka Pandevar

Quick Commerce & Marketplace Growth Manager with 10+ years of experience driving GMV growth, P&L ownership, strategic account management, and marketplace expansion across Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, BigBasket, Nykaa, FirstCry, and Tata 1mg. Proven track record of scaling Quick Commerce and Marketplace channels, delivering MoM revenue growth and building profitable growth strategies through assortment, pricing, and platform partnerships.

Key Account Manager – Marketplace - R for Rabbit Baby Products Pvt. Ltd.

(2023-09)

• 35% MoM GMV Growth of Baby care category
• Managed and scaled 15+ strategic marketplace and quick commerce accounts.
• Led and mentored a team of 2 members across account management and marketplace operations.
• Managed a portfolio contributing 20% of overall company revenue
• Exceeded sales targets by 200% through category expansion, pricing optimization, and platform growth initiatives
• Managed 15+ strategic accounts across quick commerce, marketplace, and Offline channels eg. Nykaa, Myntra, Pharmeasy, Tata 1mg, Reliance Group – Hamleys, Mothercare, Jiomart, Firstcry, Landmark Group etc.
• Owned and scaled end-to-end quick commerce business including P&L, pricing, promotions, and profitability across Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes and BigBasket
• Optimized dark store level inventory planning, RTOs / RTVs and catalog mapping to ensure >95% fill rate, improve product availability, and reduce potential GMV loss
• Created and optimized product listings (titles, descriptions, keywords, images, A+ content) to improve discoverability and conversion rates
• Drove platform visibility through city and time-based campaigns, sponsored placements, and sampling activity
• Built sales forecasts and demand plans using historical performance, platform trends, and campaign calendars to support inventory planning and revenue growth
• Managed weekly payment reconciliations, promotional spends, and profitability analysis across SOR and Buying models.
• Led commercial negotiations, Joint Business Planning (JBP), ad budget allocation, visibility investments, and annual agreements with marketplace partners.
• Led and mentored a team of 2, ensuring execution excellence across account management, catalog operations, and platform growth initiatives.

Manager – Partnerships & Growth - Connecta Innovation

(2022-06 - 2023-07)

• Led partnerships and revenue growth for digital marketing and PR solutions. Executed cross-selling strategies, enhancing digital space and PR packages for existing clients.
• Onboarded ~75 clients, generating USD 100K+ revenue
• Designed cross-sell and upsell strategies improving client lifetime value
• Worked closely with founders, authors, coaches, HNIs to scale digital brand presence.

Sr. Business Development Executive - Sankalp Recreation

(2019-01 - 2021-12)

• Built E-commerce, Retail, Modern Trade, and HoReCa channels across multiple states for frozen and ambient RTE food
• Conducted market research and supported new product launches.
• Built new product through extensive market research, competition benchmarking, engaging with Industry experts.
• Initiated marketing activities for retail products, contents & editorial writing for website & magazines, Involved in designs of retail product packaging & POP.
• Led onboarding and growth of emerging e-commerce platforms including Grofers, BigBasket, and JioMart, driving digital channel expansion

Franchise Officer - Transport Mantra

(2015-07 - 2018-12)

• Drove new lead generation and onboarded franchises and enterprise clients for transportation services.
• Managed South India franchise operations, building an end-to-end supply chain between transporters and manufacturing partners.
• Designed and implemented franchise growth and performance metrics to improve scalability and efficiency.
• Coordinated multi-location operations and vendor networks across South India.
• Received 3 performance accolades for outstanding contribution at TMNPL.

BBA - BKMIBA, Ahmedabad (2014)

XII - St. Joseph School, Ahmedabad (2011)

X - IP School (2009)