Priyanka Shangari

A dynamic professional with over seven years of experience in Marketing, Brand Management, Media Planning and Business Development. Adept in handling communication, sponsorships, events & image building activities. Proficient in conceptualising new ideas and implementing successful media programs.

An effective communicator with excellent relationship building & interpersonal skills. Successfully developed and managed media programs for clients such as Fashion & You, Reebok, Westland Publications, Hyatt Regency(Pune), Myntra.com, Zovi.com, W, Van Huesen, Allen Solly, Peter England, Esprit, Dealsandyou.com, Schwarzkopf, Westland Publication, Gitanjali, PGI, Babyoye.com, ArtistAloud.com, Disney, Matrix, Celio, Garnier, L'Oreal Paris, L'Oreal Professional, Sahara Force India etc. Well versed with the concepts of using media analytics and business planning tools delivering best in the category brand track scores and highest market share.

Head - Marketing & Brand Management - Mufasa Solutions

(2021-04)

• Formulating & executing various marketing tools for the brands
• Building and developing effective communication and deals with overseas clients
• Developing & maintaining various communication tools for the brand
• Creating business opportunities with Internal clients

SR. Manager - Marketing & Brand Management - Azure Hospitality

• Conceptualisation & Implementation of various marketing tools for the brands - Mamagoto, Rollmaal & Speedy Chow
• Strategising & Exploring various brand building techniques through events, sponsorships, tie-ups etc for the brands
• Coordinating the work btw various sub agencies
• Assisting and overlooking the launch of various outlets for the brands

Senior Client Servicing Executive - Clea PR - Delhi

• Strategising & executing various PR activities for the brands
• Establishing long standing network with the media for enhanced mileage
• Developing & maintaining various communication tools for the brand
• Ensuring maximum visibility for the brand in all mediums and enabling smooth functioning of all activities undertaken for the brand
• Mentoring the subordinates & imparting process knowledge to them

Business Manager - Media Moments PR - Gurgaon

• Developing and managing smooth execution of various marketing strategies for various products
• Creating & executing various communication tools for branding and promotions for various products
• Reviewing customer base on a regular basis and adapting to changes required according to changing needs
• Ensuring appropriate brand awareness and PR activities in coordination with communication teams for brands

Account Manager - ActiMedia PR - Gurgaon

• Designing innovative marketing programs to cater to larger customer base
• Implementing communication plans for product lines, corporate image, etc. to build consumer preference & achieve organizational targets
• Networking with media personnel and establishing long-standing associations with them

Content Writer - Tata Steel - Jamshedpur

• Research on the important features of Jamshedpur & Tata Steel
• Write the entire content of their official website
• Help in documenting the daily work & proof reading the announcements/notes made

PG Diploma - Advertising & Public Relations - Indian Institute of Mass Communication (2009)

B.A. (Hons) - Psychology - Indraprastha College, University of Delhi (2008)

XII - Sacred Heart Convent, Jamshedpur (2005)

X - Sacred Heart Convent, Jamshedpur (2003)