Head of Design at EURONOXX MEDICAL GROUP (2023-07 – 2026-04)
UK & Caribbean distributor of advanced medical devices and healthcare staffing solutions | NHS-approved | Global client network across 30+ countries
- Career Progression & Design Leadership: Progressed from Graphic Design Specialist to Head of Design, assuming full ownership of the group's creative function — establishing brand direction, managing design standards, and overseeing all digital and print output.
- Globally Distributed Team: Led a geographically distributed team of design and communications professionals across multiple countries, ensuring cohesive brand output and consistent client engagement across international markets.
- Cross-Channel Brand Strategy: Spearheaded multi-channel communication strategies and redesigned key digital touchpoints using human-centered design principles, driving a 90% uplift in social media and website traffic across healthcare markets.
- Stakeholder & Executive Collaboration: Partnered with C-suite and senior leadership to align design roadmaps with organizational goals, presenting creative strategies and performance insights to executive stakeholders.
- Process Optimization: Implemented scalable design workflows and brand systems, resolving creative bottlenecks and improving delivery efficiency across global operations.
Design & Brand Strategy Manager at ANGARA E-COMMERCE (2020-02 – 2023-01)
Global fine jewelry e-commerce retailer | $100M+ annual revenue | 64+ countries | Newsweek Best Online Shop (5 consecutive years)
- Revenue Impact: Spearheaded brand innovation initiatives that drove 10x annual business growth, directly contributing to $53.2M in global online sales in 2021–2022 — as the company scaled from $10M to $100M in revenue.
- Team Leadership: Directed and mentored a cross-functional design department of 10 professionals, setting creative standards, managing workloads, and embedding design thinking methodology across brand and content functions.
- Budget Ownership: Managed a $10,000 design and marketing department budget, allocating spend across tools, production, and creative resources to maximize output quality and campaign ROI.
- Digital Transformation: Drove online service delivery improvements through digital transformation, e-commerce optimization, and social media strategy, increasing customer acquisition and retention across 64+ markets.
- Content & Campaign Strategy: Facilitated collaborative ideation sessions to develop online content strategy, aligning creative output with business KPIs and contributing to award-winning campaigns.
Senior Graphic Designer at PAYTM (2017-02 – 2020-02)
India's leading digital payments and financial services platform | ₹8,000Cr+ revenue | 500M+ users
- User-Centered Design: Applied human-centered design principles to craft compelling digital and print content for a platform serving 500M+ users, enhancing user experience and strengthening brand communication.
- Innovation Projects: Led service innovation projects by integrating stakeholder feedback and market research into design solutions aligned with business objectives and product roadmap priorities.
- Workshop Facilitation: Designed and delivered team-wide innovation workshops to promote collaborative problem-solving, establish design standards, and embed a culture of continuous creative improvement.
Senior Graphic & Web Designer at YMS MOBITECH (2016-01 – 2017-06)
- Led end-to-end design projects for websites and print media, applying design thinking to develop effective creative solutions for complex business challenges across all in-house brands.
- Mentored junior designers in innovation methodologies, visual consistency, and creative standards, raising the overall quality of output across diverse projects.
Senior Designer, Production at NCDPD – MINISTRY OF TEXTILES, GOVERNMENT OF INDIA (2015-07 – 2016-01)
National Centre for Design & Product Development | India's textiles sector: ₹50,000Cr+ annual revenue
- Civic Innovation: Managed a government-backed design project transforming bamboo and cane materials into award-winning products recognized by the Government of India.
- Community Leadership: Led a team of artisans and facilitated community workshops promoting local craftsmanship, sustainable design, and grassroots skill development.
- Stakeholder Engagement: Engaged government officials, community leaders, and industry stakeholders to present innovative product developments at international design seminars.
