Priyankee Saikia

Media and programming leader with 15+ years across radio, national music strategy, brand leadership, journalism, and digital media. Deeply experienced in artist collaborations, film and event integrations, and 360-degree brand campaigns. Published author with a strong PR network in Northeast India.

Programming Head, Northeast at Red FM (2026-04 – Present)

• Lead station programming, content strategy, and brand positioning.
• Manage and mentor RJs and production teams while developing high-impact shows, contests, and original radio IPs.
• Drive integrated campaigns, artist and film collaborations, and on-ground events to strengthen audience engagement and advertiser partnerships.

Programming Head, Guwahati at Radio Mirchi (2020-12 – 2026-04)

• Led programming, on-air content, and show strategy.
• Headed national music research and playlist strategy for all Hindi markets.
• Drove collaborations with artists, films, concerts, and cultural events.
• Managed RJs, producers, content calendars, and digital integrations.
• Ensured brand voice consistency and audience engagement across radio and digital platforms.

Brand Head at Upstream Media (erstwhile Superpress) (2019-11 – 2020-12)

• Led brand communication, positioning, and social media strategy.
• Brand leadership role focused on communication and digital presence.
• Responsible for handling multiple clients and understanding brand needs for digital marketing and social media solutions.
• Led a team of copywriters, graphic designers, and video editors.

Social Media Manager at SaleBhai Pvt Ltd (2015-03 – 2019-10)

• Created, edited, and supervised content for web and social platforms.
• Planned and executed event-based social media campaigns.
• Implemented SEO optimisation and handled customer acquisition and retargeting strategies.
• Supervised marketing teams.

Content Writer at MensXP (2013-03 – 2014-11)

Managed the entertainment section with new stories, quizzes, and interviews

Feature Writer at Seven Sisters Post (2012-04 – 2012-10)

Conducted interviews and field reporting to write Sunday feature articles, while designing layouts and performing final proofreading

Sub-editor & News Anchor at Frontier Television (2011-01 – 2012-03)

Authored news copy, delivered voiceovers, and produced and anchored English news bulletins.

Master of English Literature in English Literature – University of Delhi (2008 – 2010)

Bachelor of English Literature in English Literature – University of Delhi (2005 – 2008)