Priyanshu Kumar

I'm a Content Strategist, Growth Manager, and YouTube IP Builder driving growth across India's fastest-growing finance ecosystems - including Zero1 by Zerodha (712K+), Varsity (674K+), Zerodha Online (749K+), and Hustle by Zero1 (new). I specialise in writing/re-purpose short-form, storyboarding, and building original IPs from the ground up.

Content Strategy Lead | IP Builder | Growth & Retention - Zero1 Hustle by Zerodha

(2026)

• Built 3 original IPs (Founder Effeups, The How, Money & Me 2 - under Production), owned full content lifecycle: research, scripting, publishing, analytics, packaging and iterative optimisation.
• Designed long-form → short-form repurposing systems; cumulative reach crossed 10M+ views within 4 months.
• Managed a creative team ; standardised production workflows to increase publishing consistency and reduce turnaround time.
• Conducted deep analytics retros (CTR shifts, retention curves); built experimental dummy channels to validate format hypotheses before main-channel rollout.

Storyboarding & Production Systems - Varsity by Zerodha & Zerodha

(2026)

• Storyboarded and restructured educational finance videos for one of India's largest finance education platforms.
• Improved technical clarity and viewer comprehension through structural rewrites of intro hooks.
• Contributed to title and thumbnail strategy aligned with search and CTR optimisation.
• Coordinated editors and graphic designers to streamline the production pipeline.

Scriptwriter & Storyboarding - Zero1 by Zerodha & Zero1 Hindi

(2024 - 2025)

• Wrote and structured 10–15 min long-form finance videos and Shorts.
• Built repeatable game-style storytelling frameworks for complex financial topics to increase accessibility and engagement.
• Directed shoots and visual flow for episodic content to maintain tonal and structural consistency.
• Worked on a Zerodha documentary as a creative director

Content Creator - Additional Content & Media Work

(2024 - 2025)

• Voxpop Content: Conducted campus interviews; handled scripting and on-spot improvisation
• Brand and Instagram Content: Scripted reels and appeared on-camera, including campaign work with Zero1 Fest, Varsity, and Third Wave Coffee

Master of Arts - Applied Economics - CHRIST (DEEMED TO BE UNIVERSITY) (2022 - 2024)

Bachelor of Arts - Economics Honours - NETAJI SUBHAS UNIVERSITY (2019 - 2022)