Co-Founder - Green Classrooms - Mumbai
(2025-02)
- Liaison with schools and organize guided nature treks across Mumbai for students in the age group of 5 to 17 years to provide them with an immersive learning experience outside the classroom, encourage environmental awareness, curiosity, and a meaningful connection with nature, so that they learn to respect nature, and understand the role of wildlife and their habitats in the ecosystem.
- Conduct interactive workshops using fun tools and activities for children in the age group of 5 to 15 years to help sensitize young minds to be kind and compassionate towards animals and protect the environment they live in.
Director, Education and Youth Outreach - People for the Ethical Treatment of Animals (PETA) India - India
(2010-11 - 2025-01)
- Spearheaded PETA India's humane-education programme Compassionate Citizen that has now reached over 9.4 crore students in the age group of 8 to 12 years impacting over 2 lakh public, private, international and government schools across India.
- Secured government circulars for the compassionate citizen school programme from state education departments of Uttarakhand, Delhi, Andhra Pradesh, Chandigarh, Haryana, Gujarat, Goa, Kerela, Madhya Pradesh, and Telangana. The animal welfare board of India, the central board of secondary education, the kendriya vidyalaya sangathan and the national council of educational research and training have integrated the compassionate citizen programme into the official curricula of schools across India.
- Established partnerships with non-governmental organisations, celebrities, youth influencers, media and government bodies to enhance the outreach of the youth programmes.
- Led the development and nationwide launch of "Ellie," Asia's first life-like talking animatronic elephant voiced by climate change and animal activist, Dia Mirza impacting over 2 lakh students since Ellie's launch in May of 2021.
- Expanded PETA Youth to major colleges, music events and vegan festivals engaging over 3 lakh students towards animal activism through various pro-vegan and other campaigns.
- Overseeing the work of the PETA Youth Department for effective outreach to teens and young adults on animal rights issues.
- Mentoring the Animal Rahat team for promotion and growth of the compassionate citizen school programme in Sangli, Solapur districts in Maharashtra and Belagavi district in Karnataka.
- Participated in college talks events like Indian Institute of Management (IIMUN), Bhopal; St. Stephens college, Delhi; panel discussions like Go Sharpener's event in Delhi and radio interviews like with Radio one FM in Pune in May of 2024.
- Gave media interviews for Compassionate Citizen, PETA Youth and at Ellie's media launch events.
- Led the volunteer employee engagement program for Thermax.
- Handled negotiations between Offish and PETA India's for its animatronic elephant to educate people to avoid using elephants for temple ceremonies.
- Handled negotiations for stall space for PETA Youth at Sunburn music festivals at various cities across India.
- Handled negotiations for stall space for PETA Youth at Pinkathon Kolkata, and making the Kolkata marathon fully vegan.
- Updated and improved the compassionate citizen kit material in English, Hindi, Marathi and now Arabic.
- Made educational videos like the compassionate citizen video and Animal Rahat's "A bull's life" video.
- Designed worksheets for Compassionate citizen, Ellie and Animal Rahat's educational video.
- Worked on the Animal colouring book for rural and urban kids across India.
- Designed compassionate citizen education kit material for PETA in Jordan.
Marketing Coordinator – Corporate Fundraising - Save the Children, Bal Raksha Bharat - Mumbai
(2010-02 - 2010-10)
- Secured ₹22.8 lakh in corporate grants from HSBC, Rabo Bank, and Nomura Financial Advisory.
- Negotiated marketing tie-ups with leading brands like Pantaloon Retail and Star TV.
- Developed corporate engagement strategies to improve fundraising efficiency.
Senior Manager – Donor Services & Communications - Charities Aid Foundation (CAF) India - Delhi
(2008-06 - 2010-01)
- Managed corporate donor portfolios worth Rs 1.5 crore including Microsoft, American Express, and Barclays.
- Led payroll giving initiatives, increasing corporate participation in philanthropic programmes.
- Developed communication materials including newsletters and annual reports.
Youth Projects Specialist - PETA India - India
(2005-11 - 2008-05)
- Launched petaDishoom, PETA India's first youth programme and its website.
- Developed digital and offline youth engagement strategies, leveraging Bollywood celebrity influence and engaging with rock bands.
- Undertook youth outreach initiatives in top colleges, music concerts across India. Used the PETA India, media, street theatre style demonstrations to educate over one lakh people about the need and importance of adopting a vegan lifestyle.
Communications Coordinator - ASHA - Delhi
(2004-01 - 2005-12)
- Did advocacy for ASHA, working towards improving lives of slum dwellers in Delhi.
- Developed communication collaterals-brochures, website content.
Research Associate – Market Research & Event Management - Federation of Indian Chambers of Commerce and Industry - India
(2001-01 - 2004-12)
- Marketed and researched to identify business in Oil and Gas, Power and non-renewable sources of energy.
- Identified key issues of business interest in the Energy Sector and providing industry inputs on major policy issues to the government.
- Undertook research to keep abreast with the latest developments in the Energy Sector. Some of the Research projects included Research Paper on the 'Electricity Act 2003'-Impact on Power Sector Reforms, Renewable sources of Energy and its policies in India
- Contributed towards organization of international level events like the Pravasi Bharatiya Divas, Asia Gas Buyers' Summit, India-ASEAN Business Summit, International Conferences on Transmission, Distribution and Energy Conservation.
Assistant Manager – Marketing - Mahindra Holidays and Resorts - India
(2000-01 - 2001-12)
- Launched two brands including Corporate Fundays and Club Mahindra, Mini.
- Liaised with the ad agency in designing collaterals like brochures and direct mailers.
- Conceptualized and developed regional marketing tie-ups.
