Category Manager - Menswear & Kidswear - House of Believe - DJT FASHION
(2023-10)
- Manage category buying and merchandising for Men's and Kids Western Wear, driving a combined turnover of ₹110 Cr in FY25-26 (₹75 Cr Men's, ₹35Cr Kids Wear)
- Delivered 35% YoY sales growth by planning and executing seasonal buying strategies backed by trend analysis and customer insights
- Executed Range Architecture, OTB discussion, P&L reviews and Seasonal planning
- Improved category margins from 42% to 58% through strategic vendor negotiations, cost optimization, and disciplined markdown management
- Managed inventory planning, demand forecasting, and replenishment cycles to minimize stockouts and reduce excess inventory
- Aligned product launch timelines with design, production, and retail teams to ensure timely market entry
- Acted as key liaison between product, visual merchandising, and store operations teams to drive consistent brand execution
- Tracked and improved key performance metrics — sales, margins, and inventory health — across both categories
- Utilized Excel and ERP systems for category-level reporting, forecasting, and buying decisions
- Applied strong understanding of design elements, silhouettes, fabrics, and textures to curate assortments aligned with customer preferences
- Team Handling: 3 Candidates
Asst. Category Manager - TULIO - Shreeton Textiles
(2023-03 - 2023-09)
- Supported category head in buying, vendor development, and assortment planning for Menswear
- Managed a diverse category mix comprising Mens, successfully driving ₹8.5 Crore in sales revenue within just 6 months
- Prepared sales & inventory reports for decision-making on re-orders and markdowns
- Coordinated with supply chain and production teams for timely order execution
- Maintained strong relationships with suppliers to ensure product quality and on-time delivery
- Planned and executed seasonal buying strategies aligned with brand positioning and sales targets
- Analyzed market trends, customer insights, and sell-through data to build data-driven product assortments
Sr. Merchandiser & Buyer - Shree Bharat International, Noida
(2019-06 - 2023-02)
- Brand Handled: Seam Stories (Women's wear & Menswear)
- Buyers Handled: Tommy Hilfiger Kids/ Bonpoint / Inditex - Massimo Dutti/Zadig & Voltaire France, Banana Republic - GAP. (Kidswear & Menswear)
- Managed and developed a specific product category or line, ensuring alignment with market trends and Client preferences. (Proto - TOP samples)
- Generated ₹55 Crore in annual business turnover for the organization through the successful execution and management of the Zadig & Voltaire account
- Managed the end-to-end production process, including order placement, follow-up, and ensuring on-time delivery
- Preparing TNA to execute an order on as per the planning
- Follow up on trims and fabric with International suppliers and internal departments
- Conducting PPM meeting with quality team and production team to discuss style construction details, production plan etc
- Conducted regular factory visits to track production progress and resolve operational issues
- Generated weekly/monthly reports on order status, shipment performance, and vendor performance
Fashion Designer / Merchandiser - Dezinerhood, Noida
(2017-05 - 2019-05)
- Buyers: Tommy Hilfigure / Diesel
- Researched global fashion trends, silhouettes, and fabrics to conceptualize commercially viable collections
- Created mood boards, color palettes, CAD sketches, and tech packs for seasonal collections
- Coordinated with mills and vendors for fabric/trim development and approvals
- Managed sampling process – from proto to SMS (salesman samples) – ensuring adherence to design aesthetics and buyer requirements
- Partnered with buyers to understand market demand and translate it into trend-right assortments
Internship - Happily Unmarried, Delhi
(2017 - 2017)
4 Months
Internship - Luxeron Pvt Ltd.
(2016 - 2016)
2 Months
Internship - Shree Bharat International
(2015 - 2015)
One Month
