Purva Bainsla

Worked with the Mentcura Project – Application's growth strategy, user retention, user acquisition

PROJECT INTERN - Mentcura

(2026-02 - 2026-04)

Worked with the Mentcura Project – Application's growth strategy, user retention, user acquisition

• Led digital marketing campaigns at Mentcura, driving 120+ app downloads and 200+ user growth through targeted outreach and acquisition strategies.
• Managed promotional campaign budgets and optimised marketing spend, contributing to a 3x increase in application visibility, engagement, and early-stage customer acquisition across digital platforms.

PROJECT INTERN - HangOn

(2026-02 - 2026-04)

Team - HangOn Research Dept. Reported to Aditya Jaiswal. Project – Research and Content Virality

• Conducted primary and secondary research on 15+ consumer behaviour reports and engagement trends to identify user acquisition opportunities for HangOn.
• Built an analytical framework assessing engagement patterns across 200+ application downloads and developed a 20-item questionnaire to evaluate user preferences and optimise promotional growth strategies.

B.A.(H) - Economics - College Of Vocational Studies, DU (2028)

Class 12th - Commerce - Amity International School, Noida (2025)

Class 10th - Amity International School, Noida (2023)